Starting Zine

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The first thing I done to start my zine process, after finding out my dimensions, was to look into page layout ideas and how I could scale layouts down to the size of my zine rather than regular magazine sizes. I looked into double page spread layouts that I found on pinterest and sketch some of my own.

After this it was then time to create my indesign document that I would be working on. To fit into my a3 net I created the 8 boxes will all be equally sized at 105.071mm x 148.712mm 

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After I design each page I will be able to save all of them as pdfs then combine them in the net I designed. This will then be a printable file that can then be cut out and folded into my zine.

After looking into magazine designs and spreads I started to experiment on indesign creating my front cover. I liked the look of magazines that use a white boarder around their main image, it is a trend emerging more often in recent times and it creates a contemporary and professional look.

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Zine Packs

Whilst looking into zine research I came across the idea of having a zine pack. These are usually packets that contain a zine and other promotional items such as stickers, flyers, badges. The are lots of possibilities with this idea, as it could include anything that fits, from business card, pens and pencils etc. It also makes the zine more protected, making it and the contents unable to get wet if sealed in a bag. I also feel it gives it a more professional stance, and makes the contents seem more important and worth reading, rather than handing out loose zines. This can also help me in giving out branded stickers and flyers for the brand as they can be handed out as one pack.


 

Further research:

CRIT FMP.008I have looked into sealable bags to buy to create a zine pack for my FMP. I have found some on eBay that I have purchased for my work. Below is a mock up of how they would work together, my folded zine is purple and the grey is the size of the grip seal bags I have ordered, these were the best fit for my size of zine. The black bar inside is a mock up of a sticker that would be added along side the zine.

 

Zines

I have created a Zine in the first year the HND and found it to be a unique freeing way to create visuals for something that could then be reproduced cheaply and easily.

‘A zine is usually a non – commercial, non professional publication, kind of
like a magazine but with a twist. The main difference between a magazine
and a zine is that zines are not out there to make a profit but, rather, to add
other, often unheard voices into the mix. Zines are usually made out of
interest and passion and are often self-published by the writer/artist/creator.
Typically zines are made using collage techniques and are then photocopied
since these are means available to almost everyone.’ – http://artmatters.ca/wp/2008/08/what-is-a-zine/

The definition above is a good way of understanding what a zine is, however not all the elements I am following. As mine is going to be heavily photography and type based I am going to create my Zine digitally, allowing me to print it however many times needed. Car magazines aren’t unheard voices however as a small car community that I am creating these zines for I feel this could be a great way of getting my work and ideas out to my target audience, especially as they would be easy to print, fold and hand out at automotive events.

My Ideas for Zine:

I want to create a zine that will be based around a large car event this year. Events coming up are The Fast Show at Santa Pod Raceway and BHP Performance Show at Silverstone. These are both before my deadline so depending on how I get on designing the first one as well as my app design.

Screen Shot 2018-04-23 at 15.09.50I have created a a3 net of how I will lay out my zine. The a3 divides into 8 sections, I will have to experiment with how text sizes will work in these rectangle pages, as they are only 4.4 x 6 inches. Another thing is paper types and how this will affect print quality, I can also look into ordering paper from GF Smith.

If this net is cut in the centre line of the middle two boxes it will allow me to fold it into a holdable zine.

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My next idea is to have a full A3 size poster on the reverse, so when the reader is finished reading their zine they can unfold it and have a poster they can keep. I like the idea of having my zines as collectible issues, each zine being different and unique but all working as awareness for the brand (Adapted UK).

Mid Crit FMP

For this we were to present how far we were into our fmp projects by creating a pecha kutcher to small groups. I found this useful after investing a lot of my time into the essay to now get back on track with my project.

Below is my presentation:

I first explained my brief and looked back into my proposal to explain what I was going to do. I then looked into my research routes, into magazine design (with a in-depth analysis of the use of colour in ‘capital’ magazine) and automotive photographers. My research into zines and zine packs had really good feedback especially from my double sided planning for a magazine and poster with included stickers. I want to continue my progress into this.

I also looked into my mobile app idea where I would be creating a platform for people to discuss and share imagery and have an inbuilt Adapted UK store.

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Magazine Research

There are two vital goals that a magazine cover needs to be able to do. The first is being able to be seen. In a busy market of magazines ranging from all aspects of lifestyle, hobbies and interest your magazine needs to stand out amongst the rest, it needs to capture the potential buyers attention at a glance. The cover also needs to give an overall feel of the magazines subject or an article inside that may be a highlight inside. A magazine cover that can do both of these things will have the most chance and being purchased.

Here are a section of magazine covers discovered on pinterest.com that I immediately was drawn to. I need to find out why I was attracted to these covers, so I can in turn incorporate these elements into my own magazine cover for my FMP.

The use of consistency in colour is an element that I feel can help keep a magazine together, for example the ICON cover which colour picks its logo colour from the bold orange in the photo showcased on the front.

Screen Shot 2018-02-25 at 19.35.19The CAPITAL magazine uses an interesting use of

colour with the yellow of the ice lolly on the light pink background, not colours that we often see

together in our society. However after a quick look into the use of pink and yellow together I saw lots of images from Indian dresses and inside Bollywood. Then after taking a close look into the topic inside the magazine I saw it was in fact about ‘India Eats’, linking to the colours and the repetition of the ice cream that is being eaten gradually. This is really interesting as colours can give subliminal messages to the audience who have previous experience of the cScreen Shot 2018-04-16 at 11.35.17.pngolours inside Indian fashion, and can relate this to the cover despite being nothing about fashion or the country, which is covered inside the magazine.

 


 

 

Invictus Racing

This live brief was brought to us by Lightmaker, it had previously been a real working brief that they had been given. Invictus Games is a multi-sport games event where people with disabilities can compete, particularly with injured members of the armed forces.

‘Invictus Games Racing is a collaboration between the Invictus Games Foundation and James Holder – co founder of the Superdry clothing brand.’

Adapting high performance racing cars allowing disabled people to become racing drivers and compete in an event.

The live site is https://www.invictusgamesracing.com

Noting down important colours inside this: green, grey and black.


 

I started to develop my site on Indesign as I wasn’t comfortable using applications such as Muse, especially as this was more about the ideas on what we could produce rather than the accessibility of the site.

I used photoshop to edit some of the photos we were provided. Using hue/saturation and masking I could change the colour of the cars photographed to anything. I changed car decals to green, layered the Invictus branding on top to give a realistic look.

Here is my opening homepage. As you can see I have changed the look of the car, from the red elements which have been turned green to keep in mind the colour schemes wanting to be used. The sun strip of the car has also been changed by myself inside photohoshop to add the branding, from Jaguar to Invictus. I have also added the I AM branding to the front strip, using the warp tool I could wrap the branding to the shape of the car.

The ideas I had was to include a 360 degree VR experience for computer and mobile devices that would have a live feed of the racetrack when in motion, and previous saved races where they could watch highlights from the track.

I also wanted to include live behind the scenes. The whole idea was to create something that would bring visitors back to the website and I feel if they had a way of getting insights into the workshop, pitstop and drivers that would be something unique for them to revisit.

Please click below to open my full PDF website that I have created for this brief:

Invictus Racing

Essay Moodboard

Here is a moodboard I created for my essay title ‘in what ways could advertising be said to be a benefit or a disadvantage to society (reference graphic design)’

I want to explore routes such as shock advertisemnt and body shaming inside my essay so it will be good for me to explore case studies that have used these techniques such a United Colours of Benneton’s shock advertisemnets and more recently Cancer Research’s controversal Obesity ad campaign

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Essay

Concern: how to reference, finding books to use

audience: Tim, Sancha, examiner, cross-checker

An academic tone of voice

Arial 12point double space, 1 side only

‘If you cant explain it to a six-year-old. you don’t understand it yourself’ Albert Einstein

No Wikipedia referencing

one idea/ new idea per paragraph

“quote marks” not italics – longer quotes indented paragraph

Images used “figure 1” “fig 2” “fig 3” etc – label maker, date and title of the image, and where it has come from (image section in the bibliography) no wrap around text

the conclusion needs to be around two paragraphs, new ideas shouldn’t go in conclusion  – sum up with what you’ve discovered

Bibliography – handling someone else’s idea, not claiming it’s your own idea

 

What is Adapted UK?

Adapted UK was a brand I created a couple of years ago whilst in the Graphic Design diploma. A dream of mine has always to work with cars and combining it with graphic design, so I decided to start photographing cars that I liked at automotive events around the country and uploading them to a page on Instagram. I eventually started building and growing a following on the page and have now reached over 10k followers which I’m really happy with. I have started selling vinyl stickers for people from the page and have a small Bigcartel store.

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Here is another selection of photos that are my own from a local car gathering in Essex:

FMP Proposal​

 

My client is Adapted UK, a modified automotive community, featuring car photography and promotional items such as vinyl stickers. I created this brand a couple of years ago and have now slowly built up to 10 thousand followers on the main social media platform used which is Instagram and would like to now build on top of this foundation and create a stronger, more rounded brand. I would like to produce ephemera for the brand such as magazine spreads including photography and a new platform for a website and shop combination. My aim for completing this project is making awareness for the car community and the brand, if I can do this I believe I will have been successful.

I intend to research heavily into magazine design so I can design something new and unique in my design work that will be memorable and make people want to pick it up and read the content inside. Likewise with photography as I believe a good use of photography (including composition, quality and editing) is just as vital as the layout and design of the page.

I would also like to look into mobile app design for extermination creating an application that could be used by the community to discuss, share and shop.

My target audience will be aged 16-30 with a strong male bias (Instagram insights) with an interest in the automotive world. I will keep this in mind when designing as this will have an influence on layout, typography and use of colour. I do not want to disregard female viewers from the brand and I want to create it open for anyone to be able to pick up and appreciate the cars themselves, the photography and presentation of the page.