Experience Design

  • everyday
  • recognised (aware of) holiday, injuries
  • group memory deadlines, group work

Janet Cardiff Alter Banhoff Video Walk:

  • Recognisable
  • tourist, informative (students could use)

the audience can learn from this

How could I relate this topic to food (project x group topic) – could do a video tour of canteen with pre recorded planned events for audience to follow with their mobile phone (Restrictions: cost of having a mobile phone, language barriers etc)

Creating a board game for Project X Topic: Food

here is out groups work to produce a board game based around out project x topic of food. We had 50 minutes to develop and idea and create something that would function as a board game and inform the users of what our topic was about.

We spent around 5-10 minutes bouncing ideas of each other in the group to start getting ideas flowing and developing ideas. I don’t usually like working in groups because ideas aren’t usually shared that well. However in our small group we all pitched in our ideas and contributed to the work. We spent a lot of time planning for our game which didn’t help in our time frame.

The basic idea of what we had was a race to the supermarket, each character being a different fruit/vegetable from a different location, showing the user different locations, from the fields where they are grown, to the picking stages where the nicer looking ones are selected, them onto a conveyer belt to be cleaned etc and then a final road trip to the supermarket. When we went to start drawing our final ideas we were then told we had 10 minutes to complete it. So we changed direction of the game making it easier and simpler to play.

We made a rule that the player could only spin the spinner (made by cutting out an octagon, with a cocktail stick through the middle) these questions consisted of multiple choice relating to food wastage in the UK.

Here are a couple of the questions we researched and created:

What percentage of fruit and veg is wasted in the UK due to poor consumer habits?

(a) 33% (b) 50% (c) 75%

How many tonnes of food, that could have been consumed, was thrown away in 2015?

(a) 0.5 million (b) 1.8 million (c) 4.4 million

We wanted to create questions that would make the user shocked at how much wastage is happening in the UK so people can come away from the game will remember these statistics and hopefully spark a change in their habits and thoughts about food wastage.


Above is the photo of our groups board game and the feedback we received from other groups. It was a shame that we run out of time to develop our game however the main takeaway from today was that done is better than nothing. We learnt from this exercise that we shouldn’t be too ambitious when faced with a small deadline to plan and develop our work.

The feedback was relatively all positive. We had created an ‘enjoyable’ and memorable game, with ‘funny characters’ and surprising facts about our topic. This was the main aim I wanted to produce from this task was to create it memorable and informative which I think we have achieved.

End of Day Reflection (15/1):

West Meets East – Research

Lorraine Leeson worked as an art teacher with teenage Bengali girls from Bow, East London to create the piece ‘West Meets East’ in 1992, featured as a 16 x 12ft (4.8 x 3.6m) photo-mural. A numerous amount of the girls had only recently moved to London, some speaking no English and never studying art. Leeson discovered the girls all worked well with fabrics and embroidery, she asked them to express something about who they felt themselves to be in collage format, there outcomes are below:

Leeson saw the reoccurring theme of the experience between living in two very different cultures. The border is made up of the girls drawings, the four corners show the western way of life, with two of the largest western companies ‘Coca-cola’ and ‘McDonald’s’ featuring inside. The other spaces in the image are drawings of Bengali life.

The central image needed to be unified and symbolic unlike the divided and fragmented border. The Bengali girls decided that combing tow fabrics was symbolic of marriage of the cultures.


Screen Shot 2018-01-12 at 11.01.21.png

West Meets East – VTS

West Meets East by Lorrain Leeson



I can see an Indian woman sewing a jean jacket]y and a traditionally style Indian garment together.

I can tell it is an Indian woman from the henna paintings on her hand, the nail colour and multiple brackets around her wrists. There is a sewing machine in the image which is how I can tell the materials are being combined together. I can see it is a jean jacket from the collar, sleeve and stitching on it. The bright red colour of the material beside it with embroided patterns on makes me believe it is a piece of Indian clothing.

Looking closer into the image, specially around the edge I can see a border of words ‘community, religion, music, celebration, friendship, english, bengali, fashion, dance, bilingual’ – These words suggest to me that this is a campaign at bringing two very different communities together, shown by the sewing of both garments together, the translated words beside them also strengthen this point.

After more persistent analysis I can see cropped logos of brands such as Cocacola and McDonald’s in each corner of the image. The middle images in each corner look to me as if the are drawn with Bangladesh in mind (animals , traditional way of life.) With this point in mind I think the four corners show Western life  with the Bengali way in the other spaces, this of course relating back to the title ‘West Meets East’. ‘McDonalds’ and ‘Cocacola’ being the largest known companies in the western hemisphere too.

Behaviour Economics

The presentation below gives detailed explanations into Behavioural Economics, most of the information I have for my groups presentations has came from this slide show so instead of rewriting it I have included it below.

Speech prompts for presentation:

anchoring: imprints on our mind, such as value which we use as mental reference points. Some anchors establish a low price in our mind (value) e.g:  Mc’donalds and others help to establish a larger base price that we should be prepared to pay.

An interesting piece of information from the video below about psychological pricing states that a person is more likely to buy a TV prices at $499.99 then one priced at $500 as they believe they are getting a better deal. Interestingly this also works in the opposite way, high end retailers price their products at whole dollars (pounds) to show the consumers they are selling a more luxurious product.

The video below is a really insightful and informative around behavioural economics:


VTS, Mandy Barker, Notes

Here are my notes from todays class: (MANDY BARKER HONG KONG SOUP)


a sea of lighters, like a pack of fish.

the volume of lighters, tightly packed and horizontal ways

They are all damaged/broken, individual packaging disposable

After we done VTS on the image Sancha showed us a video of the artist and her reasoning behind her work. She described how one of the lighters she found when trawling the sea in Hong Kong collecting debris had a dolphin on which inspired her to create a composition based on the movement of a dolphin pod. This was interesting as through VTS I made comments on how I thought it resembled a pack of fish.

From watching the video where Barker explains how she literally showed people the mounds of rubbish by the sea people weren’t interesting in her photographs, so she decided to create an image that would linger in peoples mind and make them think about the problem.

Phenomenology: how I feel when I look at the artwork above:

small, intrigued, guilty, overwhelmed, uncontrollable, curious.

The second image is also by Mandy Baker.


A microscope, macro photograph, mother and child, fish tails,

I thought this was a microscope photo due to the main image being cropped into a circle with a black rectangular border. The mother and child point was from looking at the scale of both objects in the photo, one is larger than the other and it looks like their facing each other. I thought it could be a fish or even prawn due to the feathering tails they have.

It has similar colours to an X-ray black. blues and whites. Looks like you can see a bone structure or similar.


It was good to revisit VTS after the christmas break as it refreshed my memory on it and made me realise how important it is to do, as there is always more to learn when you analyse patiently.

Audience will always form an opinion when they see a piece of art. They do not like their opinion to be said is wrong.

International Fallacy: artists cannot predict what the audience will think.

Polysemic – meaning to have multiple meanings

I have learnt today that my opinion on a piece of artwork is always valid as long as I back my point up with relevant sources from the image.




Salvaged by Kalico Design

Salvaged was a unique retail shop in downtown Frederick, Maryland.

Modern home decor and refurbished, up-cycled, vintage furniture.

  • Who designed it?

Kalico Design worked with Salvaged to create a refreshed identity, including logo redesign, hang tags, window graphics and stationery. Salvaged needed in-store hand tags in multiple sizes to work on both large furniture as well as smaller home accessories, so Kalico Design created a set of multiple-sized tags.

  • Why?

They designed to be written on by hand. 2-tag set that included a general Salvaged tag, as well as a “MyStory” tag. Each “My Story” tag has a hand-written description of the piece’s age, where it was found, and a description of how it was refurbished. For the smaller home items, a miniature tag was also created. Customers really enjoy the personalised “My Story” that accompanied their furniture, and usually ended up keeping them.


  • Why is this case sustainable?

Up-cycled furniture cuts on wasting furniture that would of otherwise thrown away which uses energy to get to landfill or even burnt. Kalico Design also have created sustainable using craft paper that is 50% Post-Consumer Waste. 

  • Actions and Materials used

Kalico Design have also gone to a ‘green printers’ to print the tags. Here are the statements from the referenced site regarding paper and inks:

Printer details cont’d.

Carbon neutral shipping
PDF proofing
Recycled packaging
Lean manufacturing approach


Low VOC or vegetable based inks

As you can see they have used inks that are more environmentally friendly, such as vegetable inks. This is something I would like to research more as this is something that could be vital in my progression in this project and future carer being a socially conscious designer.

  • In what way is the visual communication appropriate?

The visual communication in this work by Kalico Design is definitely appropriate. The way they have kept the tags in sync with the way the business works, up cycling furniture, helping the environment and cutting down on waste, they have done the same in regards to creating the tags, with recyclable kraft paper, vegetable based inks not to not contain damaging chemicals. The brown and green earthy colours also relate to the environment and the colours also relate to the planet Earth, something both company Salvaged and Kalico Design are both aware of.

Screen Shot 2018-01-07 at 22.48.06.png