What is Adapted UK?

Adapted UK was a brand I created a couple of years ago whilst in the Graphic Design diploma. A dream of mine has always to work with cars and combining it with graphic design, so I decided to start photographing cars that I liked at automotive events around the country and uploading them to a page on Instagram. I eventually started building and growing a following on the page and have now reached over 10k followers which I’m really happy with. I have started selling vinyl stickers for people from the page and have a small Bigcartel store.

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Here is another selection of photos that are my own from a local car gathering in Essex:


FMP Proposal​


My client is Adapted UK, a modified automotive community, featuring car photography and promotional items such as vinyl stickers. I created this brand a couple of years ago and have now slowly built up to 10 thousand followers on the main social media platform used which is Instagram and would like to now build on top of this foundation and create a stronger, more rounded brand. I would like to produce ephemera for the brand such as magazine spreads including photography and a new platform for a website and shop combination. My aim for completing this project is making awareness for the car community and the brand, if I can do this I believe I will have been successful.

I intend to research heavily into magazine design so I can design something new and unique in my design work that will be memorable and make people want to pick it up and read the content inside. Likewise with photography as I believe a good use of photography (including composition, quality and editing) is just as vital as the layout and design of the page.

I would also like to look into mobile app design for extermination creating an application that could be used by the community to discuss, share and shop.

My target audience will be aged 16-30 with a strong male bias (Instagram insights) with an interest in the automotive world. I will keep this in mind when designing as this will have an influence on layout, typography and use of colour. I do not want to disregard female viewers from the brand and I want to create it open for anyone to be able to pick up and appreciate the cars themselves, the photography and presentation of the page.

SEK Designing Banner

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Firstly, I downloaded the template from Moodle which had the relevant guidelines for the curved exhibition banner. I wanted to keep my design in a similar style to what the company used previously, as the rest of their branding has consistent typography and colour schemes.

I used the same colour coded blue from the SEK logo over the main background image with a sixty percent opacity. The images that I downloaded are stock imagery that is unable to be used in the final print, due to copyright reasons.

The two stock images used in the banner are below. These are from google image search so will not be able to be printed for the banner if it is chosen for print however if it is chosen I have left the document easily editable so copyright free images will be able to be dropped in their place.

From downloading the typeface ASAP which is the company’s main typeface used in their logo and advertisements/banners I noticed it was soft, approachable and rounded which I feel has been chosen purposely to represent the company. I wanted to incorporate this into my design using organic rounded shaped and staying away from sharp triangular shapes.

In my design, you can see I have chosen to stay with circles and rounded rectangles to display photos and information. I think this is fitting with the rest of the text in the ASAP typeface.

After looking on the website provided to us I have decided to use the dark purple colour featuring online as this contrasts well against the main blue colour.

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SEK Existing Work

Here are a few existing posters from SEK. They are trying to keep consistency in their business with the use of blue and white as key components in their posters. This needs to be kept alongside the white bar (which will be moved to the top). They are not drastically changing their design just looking for a engaging rearrangement of content.

What I will be producing is an exhibition banner like the existing one below. I have been given information that needs to be changed and imagery we can use as place holders. It is useful for me to look at this so I can keep consistency for the company and design something that is hopefully chosen for them to use at their next exhibition.

SEK Live Brief

Today Nick Holmes from a company called SEK – Social Enterprise Kent visited us in class to reveal a new live brief for us. My notes are below

We are to create an exhibition banner sizes: 3.3m x 2.2m 


Design needs to be professional, friendly (engage audience to view exhibition),

strong emphasis on the colour blue, colours such as blue, purple, pink, light green also feature through the website.

Banner must show:

quality of training and the trainers, exceptional customer service, follow up after completed training, affordable, professional brand.

Look at existing poster design (powerpoint and website)

white bar with logo on needs to be at the top of the exhibition poster so it can be seen (will be a desk in front of it).

remove ‘supporting enterprise’ with ‘High Quality Results from Training’

stock images can be used from website and as placeholders.

ASAP typeface – can be paired with something suitable.




FMP Learning Outcomes

Before I get started on my proposal guidelines for the FMP I thought it would be helpful to read through the learning outcomes for this project and see what I need to be achieving in this, so this will help me plan my brief so I can fulfil the learning outcomes to my best skill level.

Protected: Final Thoughts

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Reflection of Working Practices

How was my time keeping?

I feel my time keeping was as it usually is, I kept in the time frame of the briefs requirements for the final outcome and carrying out relevant research.

How was my analysis of the brief?

I struggled understanding the briefs requirements at first as I was unsure of the phrase provotype and what if it needed to be functional, reproducible etc, however as more lessons went past it became clearer for me to understand.

How was my research?

I had previously carried out a lot of research especially for this photography module in the Science and Magic brief,  such as history of typography and artist research. Looking into still life photography (Edward Weston still life Pepper) was helpful to look at to get inspiration for my own photos of the fruit and veg, and capturing the feeling I wanted when editing.

How did I draw conclusions from my research?

Finding out compositions and photography effects helped me create photos that conveyed loneliness and sadness for the audience in my images. Researching on editing software such as Lightroom also helped me.

How did I use research to generate and develop ideas?

Again looking into still life photography was a particular help as it helped me understand how to capture photography of still objects in every day life in an engaging way.

How did I use evaluations to help with my ideas generation and development?

Evaluating my work throughout the project, especially in the mini displays such as my Lorraine Leeson West meets East helped me to discover what I needed to do to create an engaging interesting display.

How did I use experimentation during the project? How can I make this more effective?

I would of liked to experiment more with photography in this project to have different pathways to explore, however the group was particular set out on what we needed to produce.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I have referenced the learning outcomes along the way to make sure I am achieving them. with frequent reference to them to make sure I am on task.

What parts of the project did I enjoy most? Why was this the case?

I enjoyed the photography and editing the most as it was interesting to create something interesting out of mundane vegetables that aren’t usually of any significance to us.

What parts of the project did I enjoy least? Why was this the case?

Trying to co-create in a group that had poor communication inside and problems arising between a couple of people lowered the group morale. I know I will certainly be working with other designers in the professional field however I would hope situations like this would be handled like adults.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times? 

I worked best when I was at home concentrating on editing my photos, I also preferred working with the group outside the main class as it was often loud and hard to concentrate with all the background noise. Making use of HE area/libary will ensure I work well at all times.

What areas inspired me? Why was this the case? How could I follow these up?

I am going to be looking into more still life and other areas of photography that will inspire me to make the ordinary more engaging.

What areas were challenging or difficult?  Why was this the case?

Creating something that the whole group agreed on, and finding out what skills each member could offer to the table, due to poor communication and effort again.

How can I go about developing and improving the parts I found difficult?

Trying to delegate jobs to individuals could help to get work done. I felt like someone needed to take charge of the group however nobody wanted to take this role, especially as we are in a group of different ages/year groups.

Do I need to develop certain skills? Do I need these now? Or later?

I think I have been well rounded in my design skills for this project. I would always like to improve typography skills and appropriate use of them, as well as my photography research and experimental work.

Any other points?

*Final Thoughts post

Project X Evaluation

In what ways does the visual communication/message of the piece meet the needs of the brief?

I believe we met the needs of the brief as we co-created a conversation starter that was engaging, thought provoking. Including graphic elements and photography which was my learning module in this project.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I dont feel like we have failed to meet the needs of the brief however a more engaging provotype that could be interacted by groups could help to start more conversations and be more memorable for the audience.

What are the strengths of the visual communication? Why?

I think the strengths lay within the photography of the project. I especially took a lot of time in my photographic work and decided to create a design campaign which was spoken highly of in the group feedback. Combined with the typography and photos I created something that looked professional and communicated what I wanted for the audience to feel and takeaway with them.

What are the weaknesses of the visual communication? Why?

The weakness I feel would be creating a more interactive piece of work. We failed to do this in out outcomes due to a lack of communication and effort from some members in the group so we didnt have enough time to discuss and develop an idea that we could take further.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

Possibly to be misunderstood as rotting fruit/veg rather than wonky at a glance. This could be due to the fact the vegetables we found weren’t the most beautiful looking skin wise (not shape) with some brown marks etc which was hard to photoshop out. However with the typography pairing I wouldnt of thought this could be misunderstood easily and we had no feedback of misunderstanding.

In what practical ways could the piece be developed or improved?

Again I would have to say more interactivity for the audience. I would also like to extend my of photography with more vegetables, photography, type and facts as this could create a nice mini campaign for people to remember.