This live brief was brought to us by Lightmaker, it had previously been a real working brief that they had been given. Invictus Games is a multi-sport games event where people with disabilities can compete, particularly with injured members of the armed forces.
‘Invictus Games Racing is a collaboration between the Invictus Games Foundation and James Holder – co founder of the Superdry clothing brand.’
Adapting high performance racing cars allowing disabled people to become racing drivers and compete in an event.
The live site is https://www.invictusgamesracing.com
Noting down important colours inside this: green, grey and black.
I started to develop my site on Indesign as I wasn’t comfortable using applications such as Muse, especially as this was more about the ideas on what we could produce rather than the accessibility of the site.
I used photoshop to edit some of the photos we were provided. Using hue/saturation and masking I could change the colour of the cars photographed to anything. I changed car decals to green, layered the Invictus branding on top to give a realistic look.
Here is my opening homepage. As you can see I have changed the look of the car, from the red elements which have been turned green to keep in mind the colour schemes wanting to be used. The sun strip of the car has also been changed by myself inside photohoshop to add the branding, from Jaguar to Invictus. I have also added the I AM branding to the front strip, using the warp tool I could wrap the branding to the shape of the car.
The ideas I had was to include a 360 degree VR experience for computer and mobile devices that would have a live feed of the racetrack when in motion, and previous saved races where they could watch highlights from the track.
I also wanted to include live behind the scenes. The whole idea was to create something that would bring visitors back to the website and I feel if they had a way of getting insights into the workshop, pitstop and drivers that would be something unique for them to revisit.
Please click below to open my full PDF website that I have created for this brief: