Evaluation and Reflection:
Please find below three sets of evaluation questions to consider at the end of your project and write up in your blog.
You should also check on these throughout the process of your project as this will help you to develop ideas and problem-solve issues before it is too late (ie: the end of the project!)
1) Visual Communication:
In what ways does the visual communication/message of the piece meet the needs of the brief?
For the FMP we had to create our own proposal of what we would like our brief to be. I wanted to create magazine spreads with a specific interest in quality automotive photography inside, as well as an application and store. I feel I have achieved all of these things, especially from the use of post production editing in my photos to achieve a desired feel.
In what ways does the visual communication/message of the piece fail to meet the needs of the brief?
I dont believe I failed in any way to meet the brief as I had a good idea from the beginning of the pieces I would like to create. I have also managed to produce all of my items that I stated in my proposal.
What are the strengths of the visual communication? Why?
My strengths are in my photography and page layout. I spent a lot of time post production editing my work inside photoshop and lightroom and indesign. I feel post production of photos is very important and spending time achieving desired looks and consistency helps create a professional mode of working and the finished items look a higher quality.
What are the weaknesses of the visual communication? Why?
The weaknesses I feel sit within my app. However I dont see this as a bad thing as it is one of my first attempts creating an application inside Indesign using digital publishing tool set. I’m proud of what I have created an the amount of interactivity I have made inside it, I would like to try more of this on software designed specifically for mobile app design.
In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.
I don’t see how people could mis-understand my work. The audience would be mainly men targeted between 16-30. Both my zines feature front covers with an exterior or interior car shot, making it quite obvious what contents lay within. They could possibly not realise that it is specifically about modified automotive zine from the interior picture but this would be a very slim chance.
In what practical ways could the piece be developed or improved?
A lot more time invested into the app design. Looking into paper types to use, recyclable, double sided photo paper, perhaps a greater insight to zine packs that dont use plastic bags, as this could be an environmental issue if mass produced to a large audience.
2) Good Design? Evaluation
Please note you are asked to describe and make analysis of your thoughts and actions about the topics below. If you have been able to act upon your considerations of Good Design you should give reasons for your design decisions. If you have not been able to act upon your considerations, nevertheless give reasons for this and reflect upon your thoughts about the actions you would have liked to have taken further. Honest evaluations are required as this reflection is to help you move forward.
In what other ways have you considered the sustainability of your project process and outcomes?
I looked into paper types that are recyclable and from sustainable sources. Also I have looked at zine packs made from paper/card instead of plastic, however I found these would not be as suitable in the areas they would be handed out (eg. shows and events outside in rain)
In what ways have you considered the ethical implications of your project process and outcomes?
I haven’t had to think about ethical implications too much in this project, mainly as I am not uses any photos of people or writing any information about anyone. Cars are a subject that cant really create any ethical impactions.
In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?
This project has been an improvement as a socially conscious as it has been another successful project in respect to looking into sustainability and ethical issues. It is another project that has made me think of these issues only adding to my knowledge of this subject.
What targets can you make at this point for your work in the future as a socially conscious designer?
Keep on going, carrying out the same thought processes and recognising what being a socially conscious designer is.
3) Reflection of own working practices:
Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.
How was my time keeping?
This project started around the same time the charity branding project was released. I spent a lot more time on that at the beginning due to the deadline being a lot sooner. However I feel I managed to balance both and work on both together keeping my time well.
How was my analysis of the brief?
This project was a little different as I had my own proposal/brief to follow however I have analysed what I wanted to achieve and produced them in my finals.
How was my research?
I have previously done a lot of research into page layout and photographers so I only done small amounts on this project to refresh myself. I struggled finding applications to research that had a similar story to mine, however it was useful to look at existing social media giants like Facebook and instagram.
How did I draw conclusions from my research?
Page layouts that work and could still be effective when scaled down to my zine size definitely stemmed from my research, as well as the idea to create zine packs as a promotional item.
How did I use evaluations to help with my ideas generation and development?
By evaluating my work as I went through helped me take a step back and see what was working and what wasnt. Having a meeting with light maker also helped me evaluate my work from another designers perspective which was really helpful.
How did I use experimentation during the project? How can I make this more effective?
I experimented with digital publishing in this project which I wasnt too confident in. To make this more effective I could of researched into software designed for app production.
What parts of the project did I enjoy most? Why was this the case?
Creating my zine was really interesting as I could see myself using these as a real piece of ephemera to use as promotion for my car page. creating a net and cutting to create a foldable zine was also enjoyable.
What parts of the project did I enjoy least? Why was this the case?
The app design, mainly because I struggled a lot in the beginning using the software.
At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?
I worked best at home whilst in a quiet envrionment. I feel this helps me concentrate on my work and I can be experimental in my work and not feel people can judge my experimentation when I am designing.
What areas inspired me? Why was this the case? How could I follow these up?
The zines inspired me the most. I would like to produce more of these as they are simple and interactive for the audience to quickly pick up, flick through and get a feel for a certain event.
What areas were challenging or difficult? Why was this the case?
As said before the app was the most challenging purely from my lack of experience in this field. More practice and research will help me in the future
Do I need to develop certain skills? Do I need these now? Or later?
Designing mobile app will be a skill i’d love to develop further however this is not critical at the stage I am at and can be a skill for me to learn later.
Any other points?
A throughly enjoyable project that allows you to develop and spend time on something that you love, and would like to progress into as a career pathway.