In what ways does the visual communication/message of the piece meet the needs of the brief? My visual communication meets the need of the brief in several different ways. The brief asks for me to design a branding that projects a positive impression of the given person, in my case Banksy. I have followed my idea to design Banksy a brand that puts him in a political and activist light something that I feel he would like to be viewed rather than a guerrilla street artist.
In what ways does the visual communication/message of the piece fail to meet the needs of the brief? ‘Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.’ I feel I needed to look into the history of typography more for this outcome, I have used correct terminology throughout my research but not so much into the history.
What are the strengths of the visual communication? Why? I have created a sophisticated, professional and engaging brand identity for my celebrity with thorough research into everything before I produced any outcomes. My juxtaposition of the artists style and the way I have branded him and linked this to his activism that not everyone sees is a strength in my visual communication.
What are the weaknesses of the visual communication? Why? I have kept my visual communication in black and white colour scheme and stayed away from colour. I found Banksy to be a difficult celebrity to incorporate colour into their branding. I could of experimented and looked more into colour theories.
In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is. I have used a juxtaposition for my logo compared with my artists work and this may not be recognised by everyone instantly. However once, for example, the business card is flipped revealing Banksy’s contact info they will realise my design choices. The audience would be art students or people interesting in artwork or even political issues. Art students I feel would have a better chance of understanding my reasoning but I believe it is quite coherent to see.
In what practical ways could the piece be developed or improved?I would of liked to investigate into colour theories more and link this into my work as I liked the ideas of colour motifs. I didn’t feel I achieved a professional outcome when experimenting with colour so more could be researched for this.
Good Design? Evaluation
In what other ways have you considered the sustainability of your project process and outcomes? Sustainability is something I would of liked to had in the front of my mind more in the design stage. I had an idea of using recycled paper for Banksy’s branding as he has such strong ethical views that I’m sure he would want to be seen using recycled products.
Sustainability also came into consideration when it came to test printing. This is a vital part of designing as mistakes missed on screen have another chance to be found before producing final outcomes. Doing this saved me finding mistakes on my final spreads and having to use expensive inks to reprint again, creating more waste.
In what ways have you considered the ethical implications of your project process and outcomes? By keeping ethical implications of my work always in mind especially when completing evaluations after I complete work. Any ethical implications that could be mis interpreted need to be removed before continuing.
In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer? This is another step forward only adding to my knowledge prior to this as a socially conscious designer.
What targets can you make at this point for your work in the future as a socially conscious designer? To keep evaluating work in the design stage and looking back on any work produced so any ethical/social implications can be changed so no problems can happen.
Reflection of own working practices:
How was my time keeping? My time keeping wasn’t great at the start as I had a dilemma about my chosen celebrity and how my work would plan out. I started the project about a week later than I should of as I contemplated if my celebrity was a drawback especially in terms of how my portfolio would look. After speaking to Tim and Sancha I was set with a new outlook on the brief and managed the time I had left to produce a successful few pieces of visual communication for the branding brief.
How was my analysis of the brief? The brief was clear and straightforward. I had no issues when reading through the brief I had a list of deliverables as a check list. I should of kept referring to the learning outcomes more however and referenced these through my blog work.
How was my research? My research was cut short slightly from me deliberating on my celebrity, however I did complete thorough analysis of the artist and of logo design theories that was all relevant and referenced inside my blog and can be seen through my design stages. Watching videos as well as online research gave me a lot of different viewpoints.
How did I draw conclusions from my research? Drawing conclusions was particularly useful when looking into logo design theories that I could apply to my own work. Things such watch Angus Hylands short talk on symbols and learning new terminology allowed me to create conclusions and how I could apply them to my own work.
How did I use research to generate and develop ideas? By looking into existing business cards, compliment slips and letterheads as well as overall bradding techniques allowed me to sketch and generate lots of different outcomes and develop them.
How did I use evaluations to help with my ideas generation and development? By evaluating after each design stage allowed me to take a step back and see what elements are working and what wasn’t.
How did I use experimentation during the project? How can I make this more effective? I experimented with stencilling and spray paint as well as with die cutting business cards. Also through the use of typography and juxtaposition allowed me to experiment with how I was communicating. I can make this more effective by noting my outcomes and what I have learnt from this experimentation, what I have learnt and if it was useful for me.
In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time? I have developed a greater awareness of the connotations of typeface choice and be able to justify decisions across a wide range of applications. I have referenced my typeface choices and why I have chosen these with backed up reasoning.
What parts of the project did I enjoy most? Why was this the case? I enjoyed experimenting with a plotter and creating my own die cut business cards. These are really engaging and interesting a lot different to a lot of outcomes I have seen so far. This is something I’d like to experiment more with in future projects.
I also really enjoyed learning about design theories such as the gestalt theories.
What parts of the project did I enjoy least? Why was this the case? There wasn’t many parts I remember not liking. Each part that I have done in this project has all been relevant and part of my design journey for my outcomes.
At what times did I work best? Why might this be the case? How can I ensure that I work well at al times? Working at home in quiet environment compared to a more busier and louder one in our studio allowed me to focus more and experiment more, allowing me to produce the outcomes I now have.
What areas inspired me? Why was this the case? How could I follow these up? I was inspired a lot from my die cutting process, I would really like to experiment more with this and see what other engaging pieces are possible to do
Do I need to develop certain skills? Do I need these now? Or later? There is always room for development and I alway like developing new skills. I have started developing a new skill with die cutting and I would like to start building on this as soon as possible