Evaluation: Branding Celebrity

Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief? My visual communication meets the need of the brief in several different ways. The brief asks for me to design a branding that projects a positive impression of the given person, in my case Banksy. I have followed my idea to design Banksy a brand that puts him in a political and activist light something that I feel he would like to be viewed rather than a guerrilla street artist.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief? ‘Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.’ I feel I needed to look into the history of typography more for this outcome, I have used correct terminology throughout my research but not so much into the history.

What are the strengths of the visual communication? Why? I have created a sophisticated, professional and engaging brand identity for my celebrity with thorough research into everything before I produced any outcomes. My juxtaposition of the artists style and the way I have branded him and linked this to his activism that not everyone sees is a strength in my visual communication.

What are the weaknesses of the visual communication? Why? I have kept my visual communication in black and white colour scheme and stayed away from colour. I found Banksy to be a difficult celebrity to incorporate colour into their branding. I could of experimented and looked more into colour theories.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is. I have used a juxtaposition for my logo compared with my artists work and this may not be recognised by everyone instantly. However once, for example, the business card is flipped revealing Banksy’s contact info they will realise my design choices. The audience would be art students or people interesting in artwork or even political issues. Art students I feel would have a better chance of understanding my reasoning but I believe it is quite coherent to see.

In what practical ways could the piece be developed or improved?I would of liked to investigate into colour theories more and link this into my work as I liked the ideas of colour motifs. I didn’t feel I achieved a professional outcome when experimenting with colour so more could be researched for this.


 

Good Design? Evaluation

In what other ways have you considered the sustainability of your project process and outcomes? Sustainability is something I would of liked to had in the front of my mind more in the design stage. I had an idea of using recycled paper for Banksy’s branding as he has such strong ethical views that I’m sure he would want to be seen using recycled products.

Sustainability also came into consideration when it came to test printing. This is a vital part of designing as mistakes missed on screen have another chance to be found before producing final outcomes. Doing this saved me finding mistakes on my final spreads and having to use expensive inks to reprint again, creating more waste.

In what ways have you considered the ethical implications of your project process and outcomes? By keeping ethical implications of my work always in mind especially when completing evaluations after I complete work. Any ethical implications that could be mis interpreted need to be removed before continuing.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer? This is another step forward only adding to my knowledge prior to this as a socially conscious designer.

What targets can you make at this point for your work in the future as a socially conscious designer? To keep evaluating work in the design stage and looking back on any work produced so any ethical/social implications can be changed so no problems can happen.


 

Reflection of own working practices:

How was my time keeping? My time keeping wasn’t great at the start as I had a dilemma about my chosen celebrity and how my work would plan out. I started the project about a week later than I should of as I contemplated if my celebrity was a drawback especially in terms of how my portfolio would look. After speaking to Tim and Sancha I was set with a new outlook on the brief and managed the time I had left to produce a successful few pieces of visual communication for the branding brief.

How was my analysis of the brief? The brief was clear and straightforward. I had no issues when reading through the brief I had a list of deliverables as a check list. I should of kept referring to the learning outcomes more however and referenced these through my blog work.

How was my research? My research was cut short slightly from me deliberating on my celebrity, however I did complete thorough analysis of the artist and of logo design theories that was all relevant and referenced inside my blog and can be seen through my design stages. Watching videos as well as online research gave me a lot of different viewpoints.

How did I draw conclusions from my research? Drawing conclusions was particularly useful when looking into logo design theories that I could apply to my own work. Things such watch Angus Hylands short talk on symbols and learning new terminology allowed me to create conclusions and how I could apply them to my own work.

How did I use research to generate and develop ideas? By looking into existing business cards, compliment slips and letterheads as well as overall bradding techniques allowed me to sketch and generate lots of different outcomes and develop them.

How did I use evaluations to help with my ideas generation and development? By evaluating after each design stage allowed me to take a step back and see what elements are working and what wasn’t.

How did I use experimentation during the project? How can I make this more effective? I experimented with stencilling and spray paint as well as with die cutting business cards. Also through the use of typography and juxtaposition allowed me to experiment with how I was communicating. I can make this more effective by noting my outcomes and what I have learnt from this experimentation, what I have learnt and if it was useful for me.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time? I have developed a greater awareness of the connotations of typeface choice and be able to justify decisions across a wide range of applications. I have referenced my typeface choices and why I have chosen these with backed up reasoning.

What parts of the project did I enjoy most? Why was this the case? I enjoyed experimenting with a plotter and creating my own die cut business cards. These are really engaging and interesting a lot different to a lot of outcomes I have seen so far. This is something I’d like to experiment more with in future projects.

I also really enjoyed learning about design theories such as the gestalt theories.

What parts of the project did I enjoy least? Why was this the case? There wasn’t many parts I remember not liking. Each part that I have done in this project has all been relevant and part of my design journey for my outcomes.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times? Working at home in quiet environment compared to a more busier and louder one in our studio allowed me to focus more and experiment more, allowing me to produce the outcomes I now have.

What areas inspired me? Why was this the case? How could I follow these up? I was inspired a lot from my die cutting process, I would really like to experiment more with this and see what other engaging pieces are possible to do

Do I need to develop certain skills? Do I need these now? Or later? There is always room for development and I alway like developing new skills. I have started developing a new skill with die cutting and I would like to start building on this as soon as possible

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Digital Mock Up

Here is my complete digital mock up of my finished outcome for my celebrity branding of the artist Banksy. I have produced a well thought of logo for the artist along with a die cut business card, letterhead and compliment slip along with mock up of stationary equipment following the same branding. Not only have a branded Banksy but also gave him a brand identity through my work, using consistent sizing, alignment and colours.FINI.jpg

Compliment Slip Development

Here is a quick selection of sketches for my compliment slip needed from the brief. After researching into existing compliment slips and discovering what they are used for I had a lot of ideas that I needed to quickly sketch out, this is really useful for development and not jumping to the first idea I had.IMG_0368

In this page I experiment with logo size, placement, orientation of slip ect. The slips usually need to have a blank piece for a handwritten message to written on. I have kept this in mind when designing to create a functional compliment slip. I had an idea if the compliment slip needed any information at all, as Banksy is an anonymous persona, however this seamed like a waste of resources to just have a logo on.

Screen Shot 2017-10-16 at 21.56.04Here a couple of design ideas, they are in keeping with my overall design feel with the black and white contrasting using negative space. I felt the larger ‘B’ logo didn’t give the sophistication and respectfulness I was trying to achieve. Keeping the logo small centralised with the website underneath creates a triangular structure, which often stand for power and stability, something that I want to show for Banksy as an activist.

Business Card Cut Out

Following my successful experimentation I decided to create a more detailed prototype of the business card cut out into card stock. Using a plotter at home I learnt how to print my business cards using Silhouette Studio software and create  a print alignment for me to get a perfect cut from my print.

I really like the outcome of this. I think it works very well to represent Banksy as an activist and a political character rather than a street graffiti artist. The use of a serif typeface for the letter ‘B’ is purposely chosen as a juxtaposition to his artwork, a clean cut serif compared to his rougher, sprayed work.  The serif is also chosen from my idea to make Banksy a more respected person, which serif relates to traditions.

The cut out letterform also is engaging and interesting. It isn’t a simple flat business card which you see on a day to day basis. This is something I discovered when researching existing business cards.

The logo I have created is also in relation to Banksy’s existing logo below. The B in the shape of a the number 3 is something I have tried to include in my logo. Not only does it relate to the branding previously but also allows me to keep the logo as a stencil, the gaps between the letter make sure the counters inside the B aren’t lost when being cut out.Screen Shot 2017-10-10 at 19.07.32.png

Experimentation

Whilst researching I came across cut out business cards using die cutting machines. These were really interesting and engaging for a business card which are usually quite dull, flat and uninteresting. This is my experiment with a logo that I created cutting it out to see how it would look as a quick prototype for my business card.

I also have a couple of other reason for this cut out business card style. Firstly the style relates to Banksy’s anonymity, nobody knows who he is, and I feel this style relates to this as it is transparent and the branding (Banksy) is not physically there, using negative space.

The next reason links to Banksy’s process of using stencils. This cut out logo represents his stencil work and could also be used as a stencil for him to mark his work, and even for the recipients to have a go with and engage with his audience, something he physically can’t do.

Above I have used spray paint to give an example of how this could be used as a stencil for Banksy. I feel I have captured something relevant and suitable for the brief and is something I’m going to build on and improve.

Compliment Slips

A with compliments slip is simply a piece of paper which is designed in your brand theme and contains the same contact information as your letterhead or business card. The piece of paper contains the words ‘with compliments’ which is followed by your hand written note.

ref: (https://www.kwikkopy.com.au/blog/what-are-with-compliments-slips-and-do-you-still-need-them)

There is no one set size as it all depends on what type of with compliments card you prefer. They can range from a business card to A4 size, but generally a standard with compliments slip is 210mm x 99mm. This size is usually recommended because it fits inside an envelope without having to be folded and because it larger than a business card size it’s easily seen when included in a parcel.

IMG_0368

Here is some quick sketches for compliments slips for Banksy. After looking at existing compliments slips, logo placements I now needed to experimented with my own branding. Banksy of course is anonymous and his only real contact information is his website banksy.co.uk. This is the only piece of information that I can include for the artist. My overall look will be stripped back and minimalistic, as I can only include the logo and website and well as a the printed with compliments type: however whilst sketching I thought to myself if Banksy would even need a blank compliment slip because of his anonymity

Style Guides

Jamie Oliver:

Here is a style guide for Jamie Oliver. I’m required to create one for my finished outcome. It is simply a guide for how the logo should be used in conjunction with colour, sizing, placement and typefaces and pairings.

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Banksy Existing Branding

I thought it would be wise to see how Banksy has currently branded himself before. The only branding element on this website currently is the elephant and rocket stencil. He has been known to use the other two as ‘tags’ underneath his work. I could incorporate some of these elements in my design work, however I am going to come away from the classic spray paint effect and make Banksy look more sophisticated with elements of who he is and what he does inside my work.

The top logo and the elephant can both be used as a stencil which relates to his process. I would like to experiment with keeping my branding of the artist also usable as a stencil. I have an idea of a ‘die cut’ business card usable as a stencil that could be used for him to mark his work, as well as contact information on the back.

Banksy’s Work

Barely Legal:

‘Banksy, as ever, was not on hand to discuss his creation, but it is understood that the elephant, blending into the background, is meant to represent the big issues in life, such as poverty, that some people choose to ignore’ (http://news.bbc.co.uk/1/hi/entertainment/5344676.stm)

On entering, visitors were presented with a flyer reading: ‘There’s an elephant in the room. There’s a problem we never talk about. The fact is that life isn’t getting any fairer. 1.7 billion people have no access to clean drinking water. 20 billion people live below the poverty line. Every day hundreds of people are made to physically be sick by morons at art shows telling them how bad the world is but never actually doing something about it. Anybody want a free glass of wine?’

I don’t particularly agree with what Banksy has done to create this artwork, and many people who have seen this ‘art’ have had similar disagreements, especially with the extinction of elephants ever-growing.

‘Animal welfare officials have tried to close down an exhibition featuring an elephant painted to look like wallpaper.

British artist Banksy ‘abused’ the animal by spray-painting it for a show protesting at world poverty, officials in Los Angeles said.

The elephant, named Tai, was given a floral, nontoxic paint job for the ‘Barely Legal’ which ran from Thursday until yesterday at a warehouse in the city.

“I think it sends a very wrong message that abusing animals is not only OK, it’s an art form,” said Ed Boks, head of the city’s Animal Services Department.’

http://www.dailymail.co.uk/news/article-405576/Banksy-accused-abusing-painted-elephant.html#ixzz4v8C6OmpR