Intentional Fallacy: a designer cannot guarentee that the message or intentions that they are trying to get across will be interpreted the way they want them to be
You Cannot Not Communicate: In class we looked at a magazine page of ‘Ray Gun‘ in which David Carson once disliked a article about Bryan Ferry so much he set the whole typeface in Zapf Dingbats.
Although the information isn’t understandable it is very attractive and striking. Because of the unorthodox style of Carson and the Zapf Dingbats typeface it’s different to other magazines articles and makes the reader stare and enquire at it. All of this reinforces the title of “You Cannot Not Communicate” and David Carson’s quote which says “Don’t mistake legibility to communicate” is also true that you don’t have to be obviously clear to communicate.
In this lesson I learned that design doesn’t have to explicit for communication to happen. Carson’s style is one that I certainly will never forget throughout my designs.
Denotation and Connotation: denotation is immediately what you see from an image or illustration, it is the basic, obvious level of seeing artwork. Connotation is your personal thoughts, feelings or associations you have with a piece of artwork. In class we looked at several images to pick out the obvious things in the image, and then we discussed our own person thoughts and feelings.
Affective Fallacy: emotions that happen inside your mind which are not explicitly in the artwork. We looked at several adverts and images and discussed which ones made us feel the most emotion for. To me the image (below) of singer Sophie Ellis-Bextor holding a dead fox in an advert for PETA against using animal fur. I instantaneously felt guilty as soon as I looked at this as it shows the devastating left overs of the fox and the position of the phrase “Here’s the rest of your fur coat” makes my eyes lead to the dead fox which I thought was very interesting in a design sense.