Type Tour Poster Audience

The audience for my type tour poster is aimed at the design community, from design students like myself, people who are interested in typography, all the way to design professionals of all ages. I have used a thin slab serif typeface to keep the history of Bexhill   in mind, however it is more modern than a traditional serif typeface so it is more aimed at the target audience.

The colours and design are in keeping with the target audience. The bold colours will attract designers and creatives, the use of the flamingo sculpture coming into the text should also make it more interesting for people to stop and look at what the poster is actually about.

 

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