For my subcultures project I have decided to choose ‘Teds’ as my subject area. I don’t know a great deal about them, mostly from discussions in class and using the VTS technique.
“A member of a youth cult of the mid to late 1950s, characterised by a style of dress loosely inspired by fashions of the Edwardian era (1901–10). Edward abbreviates to Teddy and Ted.
Teddy boys referred to themselves as Teds.”
– Teddy Boy definition by The Concise New Partridge Dictionary of Slang and Unconventional English
Dating back to the late 1940s and early 50s, following the war, a generation of youngsters with disposable money started to adopt the Edwardian (Teddy) clothing style which was in fashion on Saville Row but made some adjustments; the drapes with collar, cuff and pocket trimmings, even narrower trousers, crepe soled shoes or beetle crushers and hairstyle heavily greased into a quiff. It has been widely acknowledged that Teds were the first group whose style was self created in Britain.