Monthly Archives: January 2017

Final Cover Outcome

Here is my finished Creative Review front cover for my subculture Teds. It has the fundamental elements from the magazine (the new 2016/17 eddition) such as correct sizing, left hand binding strip, and the CR logo and title in a suitable placement.

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Digital Mock Up

Before printing my final layouts I thought it would be a good idea to digitally mock up my work so I get an accurate representation. I found a template mock up file (https://www.mockupworld.co/free/square-magazine-mockups/).

This template allowed me to simply drag and drop my designs into the document and then it would do the work for me adding perspective and shadows and giving me an accurate magazine mock up. It also allowed me to get a close up view of the text wrapping publishing technique that I decided to use with the photograph of the Ted. This includes the Ted into the article and reaffirms the revival part of the brief bringing in modern techniques with the imagery from the past subculture.

Below is what I achieved from this process, it gives it a very clean and professional look and had now made me happy to print this high quality for my final piece.

Mock Up

Here I have test printed the cover and spreads I have designed for the Subcultures brief. This was vital for me to do so I can develop an understanding of the scale and layout of my work before I print on high quality paper.

I’m really pleased with how my finished spreads and cover look when mocked up onto a Creative Review issue. I believe it looks professional and follows the same standard that you would expect to see in the CR. I also feel I have accomplished what the brief was asking, I have chosen a subculture and shown their revival through my work in several different ways.

The modern collage technique with the found imagery from the 1950’s era when Teddy Boys first started emerging is a way of showing their revival. I have also chosen to keep my overall design an old age looking sepia effect and collaged a coloured red rose into the main Ted’s hand, this is to show that the Teds were kind, polite and a mostly peaceful subculture and also adds to the revival aspect, the old looking sepia colours and the red of the rose makes a contrast which represents the Teds coming into the present, the revival.

Through my spread I have used modern publishing techniques such as text wrapping bringing the Ted into modern world. Using sans serif typefaces as titles and pull quotes also brings the modern feel into the spread and subculture.

Double Page Spread

This is my process on creating my double page spread on the Teds for the Creative Review. After my Indesign experimenting with sizing and layout I was confident on starting my spread. I wanted to creating an authentic looking layout that would look consistent in a real issue. I didn’t want to slavishly copy a layout and wanted to show some of the publishing techniques I have learnt in this project.

I have chosen to do my spread on Indesign as this is an industry standard application for page layout. The sizing of the document is 247 x 247mm with a 3mm bleed.

To help build my spread I used placeholder text, this helped me forget about the contents of the article and get the fundamentals in first.

A technique I learnt in class was text wrapping which is a publishing technique that is used in many magazines and sparingly used in Creative Review. I wanted to use it subtly in my spread as I feel it can be an engaging technique for the reader and include the subject (Ted) into the article.

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The choice of imagery I have decided is to show the Teds in a peaceful light and not one that creates moral panic like the media did when they first emerged. I also had to bear in mind ethical implications of the imagery I have included, for example if I included photos of the Teds fighting rival groups or even racial fights I found in my research this could cause negative ethical implications for some readers.

I have chosen to keep my spread in black and white to pay homage to the imagery from the era of the Teds. I debated bringing the metaphor of the coloured rose from the front of my cover into the spread, however the black and white look created a modern,sleek and professional look which also fits into the revival aspect of the brief.

The text in my article is mostly my own research of the Teds explain to the reader on how they were presented by the media in the 1950’s. All imagery used has also been referenced in my spread.

Double Page Spread Sketches

Here are a few quick sketches I have done to help me get some ideas on how I want to deign my double page spread. I want to showcase some of the publishing techniques I have learnt through this subcultures brief but also keep in a similar style that would look in place in a Creative Review magazine.

From these few sketches I have made a few notes:

-Be aware of detail being lost in gutter, no type crossing over.

-Text wrapping in an article can be effective and engaging.

-Changing orientation of spread, having a vertical spread designed into a newspaper similar to what created moral panic in the 1950’s, ‘War on Teds’ style.

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Indesign – Sizing and Layouts

Here I have created an indesign double page spread cover. I took this time to get the measurements for my spread. The measurements for the cover  that I got were as follows:

247mm x 247mm area

11mm binding/stitching (left hand side)

I then needed to make up the creative review logo for my own spread, I live traced the logo and measured all the sizes from a copy of the Creative Review. I used sized boxes to make sure all my proportions were correct to the real issue, this will help make my cover look like an authentic issue.

My indesign file size is 247 x 247mm with a bleed of 3mm. Bleed essentially allows you to extend your artwork and imagery across the edge of the page, so when it comes to printing the final version and trimming it down to size, none of the important information will be lost and it eliminates any chance of white lines to imprecise cutting.

Definition: Bleed is a printing term that refers to graphics or design elements which extend beyond the print edge of your design piece. Bleed ensures that no unprinted edges occur in the final trimmed document.


For this trial using Indesign I have followed an existing spread from the October 2016 issue. This was to help me understand the layouts creative review uses and will help me get to grips with Indesign’s tools as it has been a while since I’ve used it. Using the same size I made a double page spread again with a 3mm bleed. Around the page there is an 11mm gap around the perimeter which is bordered by a thin stroke of around 0.5. I have measured this accurately and below is my outcome. I think this works well as a cover spread and was worth my time doing as I now have an informed knowledge about layouts in Creative Review.

This was a test for me but I think what I have produced below could represent my double page spread (which will feature more type and imagery) as a cover spread that introduces the article. The bold typography used for the title is common in the CR, the authors name at the top of the first page and small body text as an introduction are also commonly used. I like the outcome looks like an authentic double page spread that you could come across in a real issue, I have also took note about the gutter in the centre of the spread, the image that stretches across the two pages falls into it the gutter but I have scaled it so that it falls between the two bystanders so no important information is lost which is important.

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Digital Collaging

Screen Shot 2017-01-18 at 19.44.30.pngAfter scanning my sketches into Photoshop and adjusting the brightness and contrast, I then needed to find a blending mode that would work best for me to get the effect the creeper shoe had been drawn over my mixed media collage. I found the best blending modes to be multiply and overlay to achieve this effect. The blending mode divide created a white chalk like sketch instead Screen Shot 2017-01-26 at 13.57.03.pngof the pencil colour, I actually liked how this looked but looking at as an overall design I didn’t feel like it suited the rest of the collage theme.

The background colour of my collage is created by using an eye drop from the tea stain collage in my design, creating a solid feel over the design and halving the opacity, this allows me to keep the Screen Shot 2017-01-26 at 14.01.57.pngstained aged look.

Following the same processes I added my two other sketches in. Because this was digital I had complete control over the location and scale of my sketches which was really helpful.

 

 

screen-shot-2017-01-18-at-19-44-48After incorporating my sketches I was pleased with how the design was coming along. I wanted to add a title to the cover that would also intertwine with my collage. I chose a serif typeface as it keeps the traditional look that the Teddy Boys supported with their clothing. I used clipping masks to cut out pieces of the text so it gave the effect pieces of the collage were overlaid on top of it.

I was happy with the outcome, however after looking at some of the creative review books I had I noticed that it isn’t something Creative Review actually incorporate in their covers, so I don’t want to use it in my design as I want to follow the brief as closely as possible. I may now experiment with another sketch or even try some found type from magazines to create my title so it ties in with the collage.

 

 

Sketches and Scanning

Another piece of mixed media I wanted to include is some of my sketches of the Teds, and more importantly their signifying practices. Because I wanted to show how I believe they were from my research and documentaries I have watched I don’t believe the bad press they received defines them as a subculture.

scan-8Here are a few of my sketches that I have done of Teddy Boys for my collage, these have been scanned into my computer using a flatbed scanner. I wanted to capture the signifying practices, so I chose to do the creeper shoe, teds jiving and a comb that was nearly every Ted had carried with them to fix their hairstyle.
I then scanned in my collage work into photoshop, to start digitally editing  it. The first thing I done was remove some of the marks that were scanned with it, as I had previously been scanning leaves and twigs for a project.

 

 

Screen Shot 2017-01-18 at 19.44.02.pngOn my sketched I turned up the contrast to make the pencil lines darker, and played with the brightness enough for the lines to be dark but not letting the colour of the paper come through with it. The lines needed to be dark as I am using blending modes such as Overlay and Multiply which only lets the dark lines come through but not the white of the paper. This is a good technique to save cutting out manually the white of the paper which would take a long time to do, it also allows you to keep the sketchy pencil lines which I wanted rather than solid clean illustrations, as this wouldn’t be found in the Teddy Boy era especially in advertisements like the creeper shoes researched before.

 

Collage Work

After the presentation I received feedback of different ideas that I wanted to experiment with for my front cover. One of them was collage that I was excited to try for my subculture Teddy Boys. Firstly I had a look at some artists who had made famous collage works, such as Richard Hamilton and Hannah Hoch. I thought collage would work well to represent Teddy Boys as I could use different mediums to build up an image featuring their signifying practices.

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Here I started experimenting with some collage techniques, I wanted to experiment with materials that Höch and Schwitters used, like torn paper, newspapers, imagery, stamps, typography.

I started gathering materials that I wanted to use. With Höch and Schwitters artworks in mind I set out creating my collage. I started with some packaging tape which is often used in mixed media works,  and a photo of 1950s London, this image is iconic as it physically represents the streets of London in 1950’s.

img_5178 Using found imagery of a Ted I cut out and made some paper strips to create a collage effect. To create an aged effect I used tea to stain the paper giving it an aged look.

I wanted to incorporate some of my sketches into the collage, I experimented sketching onto a the tape however it didn’t transfer properly without smudging in pen and pencil. I had an idea of using some of my drawings from my sketchbook, scanning them into my computer, then using photoshop to overlay them. This will give me flexibility where I want the
placement of my sketches, decide on the opacity of them and overall give img_5179me much more control.

I also experimented with cut out newspaper articles. I chose do to this as I have researched the Teddy Boys were subject to a lot of press creating morale panic about them. In my collage I didn’t want to show the negative connotations about teddy boys like the violence and flick knifes.

I like the style of collage that I had created and think it works well to showcase the article will be about Teddy Boys, the next stage is to get my sketches scanned in and start digitally overlaying them on my collage.

To show that this is a revival of the Teds I have used a modern technique of collage with the imagery from their era, I will incorporate my own sketches of the signifying practices they supported to communicate what the double page spread will feature.