Monthly Archives: February 2017

‘The Great Thing’

Something that astonished me was the first time visiting Paris with my girlfriend. We came out of the  Champ de Mars Tour Eiffel metro station, walked around a corner of the building and in front of us was the Eiffel Tower. This astonished me because of the shear scale of it that you cannot feel from pictures. It made me feel in awe; ‘a strong feeling of respect or amazement brought on by something that is beautiful or sacred’ which sums up how I felt. It also made me want to travel more and explore other parts of the world, as I hadn’t experienced anything like that before.

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My own image of the Eiffel tower when visiting Paris.

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NB STUDIO

http://www.nbstudio.co.uk/work

NB Studio’s website has a homepage where the majority of the screen is taken up by work as a slideshow. This is a unique way of displaying all the design companies work immediately for the audience to see which I really like and could try in my design stage.

This website also features a vertical navigational bar, with the address and contact information staying on master page so it is visible no matter what page you are on.

CARTER WONG

http://www.carterwongdesign.com

Carter Wong is another example of a good website layout. The navigation menu is located on the left hand side rather than the top which is usually seen, I like this as the user has to use the menu and will engage with this and realise it is presented in this way.

There is a slideshow of work on the homepage with a piece of work then a quote from the company. I like how the audience is instantly shown work from the company so they don’t have to search the site and possible move on if the can’t find what they are looking for.

The yellow theme from this site represents things like freshness, happiness, positivity, clarity and energy, which are all positive connotations the site is hoping to communicate.

The site also has a icons which are links to different social media platforms, so the audience can choose to explore more into the designer and see more of their work/projects.

Screen Shot 2017-02-24 at 11.59.25.pngThe website also used embedded videos in the site in some of the projects overview. This adds another dimension to the website and the audience can engage with the video clip rather than having to read the whole write up.

HAT-TRICK DESIGN

http://www.hat-trickdesign.co.uk

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Hat-trick was founded in 2001 and are based in London Bridge. This website stood out to me due to its simplicity and ease of use. As soon as you open the website you are shown lots of categorised design briefs that are presented in a grid layout. Some of the thumbnails are also interactive, with small animated touches and changing texts. These small touches engage the viewer and even can persuade them to click and find out more.

I want to keep my site as simple as possible and let my work speak for itself which I feel the Hat-trick site does well, with short titles about the project and not text heavy.

STUDIO CUCULIC

http://www.studio-cuculic.hr

Studio Cuculic is one of the most minimalist websites I have seen so far. The company features all of its work into a collage of squares with cropped down versions of each work you can click on and expand. Inside the projects you will find the project name, client and year it was made only, there is no explanation or write up about each piece which is interesting.

Although the site is stripped back to bare essentials it works well as a portfolio for the company because it’s simple and accessible. The company website is also in Croatian, however because of how the website is presented and design any one in the world can access the website and see the works of the company no matter what language they speak.

It is interesting how they have decided to size their site. The screenshots above were viewed at 100% zoom (actual size) and you can see they have purposefully scaled their site down to the top left of the screen. You don’t often see this so it is separates them from the norm.

 

LIGALUX

https://www.ligalux.de

 

The Ligalux website was in German so I couldn’t understand the main text of the page but I was still able to analyse the website layout and styles the company uses.screen-shot-2017-02-21-at-10-53-03

Upon clicking on the link to the site you are greeted with a ‘splash screen’ which features the logo of the company.This does feel like a greeting from the company before it reveals the homepage, I quite like this technique and is something that I would like to experiment with in my design stage. The script logo signifies tradition and a personal feel from the company.

Screen Shot 2017-02-21 at 10.53.20.pngThe company name stays at the top left of the page throughout the site. It is in a bold, clean sans serif typeface that connotes modernity. The layout of the site is also very organised into a rectangular grid this shows professionalism and allows the audience to easily read the text and view the images that go with it easily.

SPIN

http://www.spin.co.uk

Spin is a London-based design studio. Their website is modern and professional, with a minimal colour scheme on the home page, featuring a main project in colour, then black and white thumbnails to showcase the projects they have completed.

It is also interesting to see some of these icons have been animated, so they move in a subtle unique way that brings life to the icons, making you want to engage with them and see what the projects about.

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The drop down navigation menu is also something I need to analyse as it is something I will need to have in my own website. When scrolled over with the mouse a ‘rollover’ happens and the category highlights before you click on it.

 

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Once a project is clicked on there are buttons on the side of the page that allow you to move through the companies work with ease. Making a website as accessible and simple to use as possible will help the audience navigate through the site and engage with the content more if they can easily find what they’re looking for.

screen-shot-2017-02-21-at-10-44-56 Each project has a small project information tab at the top of the page to give you a quick understanding of what the project was about.

With the main black and white colour scheme through this site it gives a modern, professional and organised look and feel. It doesn’t use obvious ‘bells and whistles’ to engage the audience but lets their design work speak for them.

Pentagram

http://www.pentagram.com


Pentagram is an independent design consultancy from offices in LondonNew YorkSan FranciscoBerlin and Austin. There website showcases all of their design work from clients such as MasterCard and Mulberry. The website is very clean and organised, upon opening the site you are immediately shown to a collection of the companies works and a short opening of what they are about.

Something interesting I saw when looking through the website was the ‘Pentagram’ logotype at the top left, which turned into a single serif ‘P’ when scrolled down. This is such a small subtle touch but caught my eye as a designer which is exactly why they have included it. The logo is also in a modern serif typeface, which shows their modernity of design, with the serif also showing tradition.

The colour red is an element of the design that flows throughout the site, from the logo, highlighted information and on the interactive buttons. This colour combination with the white background is very modern, bright and engaging. Once clicking onto a project the site allows you to browse through several images of outcomes from the project. This is presented in a slice show with buttons on the right had side to control it, the images slide horizontally from right to left. I like this technique as instead of creating a long page of images the reader can decide whether they want to browse through the images or scroll down and read the write up about it.

 

Evaluation – Book Cover 2017

I’m very pleased with the outcome of this project and the solution to the brief I have produced. I have meet the needs of the brief by successfully designing a book cover for a paperback book that I have measured, showing I can design a format for a specific size of book. I have also shown how I can consider suitable type-setting in conjunction with my illustrations used. I feel the strengths of my outcome lay within the illustration and layout of the book jacket, it looks and feels like an authentic published book for Penguin. My illustration is unique and intriguing which a book cover needs to be

If i done this again I would research more into existing Penguin books so I can get a deeper understand of designs, layouts and compositions Penguin has used in its history. I would of also like to experiment with photography as a book cover as this can be effective in conjunction with typography.

As this project was very short compared to other projects completed, I was worried that my time keeping wouldn’t be good enough to create a effective solution to the brief and keep a blog about my progress, however I have proven to myself that I can keep time well in a short deadline and produce an effective outcome.

Finished Cover:

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Final Print

Below is my final print onto lustre paper. I chose to use this paper as glossy would reflect too much light when being viewed which is not seen on a book cover, lustre was a good choice as it gave a nice finished feel and didn’t reflect too much of the overhead lighting when looking at it. I was also happy with my measuring of the original book as I had a perfect fit when mounting my book cover.

I am extremely pleased with my finished outcome. I thought with the given time frame, the shortest brief I have ever had, I would struggle with time management and getting an effective solution to the brief on time. However I fell I have managed this well and shown myself I have skills to work under a short deadline to a brief.