Hat-trick was founded in 2001 and are based in London Bridge. This website stood out to me due to its simplicity and ease of use. As soon as you open the website you are shown lots of categorised design briefs that are presented in a grid layout. Some of the thumbnails are also interactive, with small animated touches and changing texts. These small touches engage the viewer and even can persuade them to click and find out more.

I want to keep my site as simple as possible and let my work speak for itself which I feel the Hat-trick site does well, with short titles about the project and not text heavy.


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