Monthly Archives: March 2017

Environments Brief

This brief has asked us to create 4 double page spreads. The first 2 are our own ‘environments’ that we like and want to investigate or something we are around a lot. The double page spreads will be for a photography magazine (I will need to note about camera quality, composition, editing(photoshop),  page layout, text layout).

For the last 2 spreads we have been asked  to design them around the 2 trips we have coming up, the first being to Dungeness and the second to The Crystal, where we must gather as many different photographs to use in our spreads.


Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

Most of this project was completed digitally without the use of much paper wastage, only paper was used in our divergent thinking exercises and brainstorming, then at the end stage when printing.

The brief (client) was also sustainable in a sense as the poster is to inform others about the ethical implications of cut flowers, letting the audience make their own choices of what cut flowers the buy, and hopefully can help sustain cases such as Lake Naivasha ever decreasing depth which also impacts on the local communities and wildlife.

  • In what ways have you considered the ethical implications of your project process and outcomes?

Because this project is specifically looking into the ethics of cut flowers, we had to be conscious of how we present our visualisations and information. This was especially important in the illustrations and illustrating the Kenyan rose farmer against the British florist, we didn’t want to cause any racial offence or discrimination. Both flower farmers are women too, this decision was made due to the facts we discovered about the farmers that 90% are women.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

This project was a definite step forward as a conscious designer especially as this project was targeted at ethics. It widened my knowledge of the conditions and health risks happening to the flower farmers in the third world countries such as Kenya

  • What targets can you make at this point for your work in the future as a socially conscious designer?

To explore other usual everyday things that I come across and see if the cheap price I’m paying for things coms at the expense of others across the world. It was really interesting to see these ethical implications from cut flowers that I had no prior knowledge of before.


In what ways does the visual communication/message of the piece meet the needs of the brief?

Our group has created an A2 print poster for the ethical implications of ‘cut flowers’ which describes and visualises the good and bad aspects of these consequences which the brief has asked for.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I would of liked the group to explore more into the ‘early production (where the materials or goods come from and who produces them) all the way through its life cycle of manufacture, use and disposal, to wherever it ends up and the consequences of that’, as we didn’t explore into much detail about these points.

What are the strengths of the visual communication? Why?

I think the strengths lie in the illustration of the design, which is clear and simple for the audience to understand the information we are conveying. The smaller iconic illustrations for our facts also makes it quicker and easier for the audience to take in the information.

What are the weaknesses of the visual communication? Why?

The weakness definitely come from the composition and colour scheme used in the poster. Not enough time was spent looking at existing infographics and poster layout.

How was my time keeping?

As this project was running along side the website design project we had to juggle with how much time was spent on each project, both with different deadlines. I think in the early stages of the project we spent a lot of time on our own individual websites rather than investing more time into the this ethics brief.

However we managed to produce an outcome that explored the cut flower ethical implications and created visualisations which  complimented the information.

How did I use research to generate and develop ideas?

Research was vital in this project as I had no prior knowledge of the cause cut flowers can have on the environment and communities in countries such as Kenya. This brief widened my understanding of the ethical implications which helped with developing ideas on what we wanted to convey through our poster, this was especially difficult as there was equal positive and negative implications from the subject.

How did I use experimentation during the project? How can I make this more effective?

The only experimentation that really took place in the project was a lot of divergent thinking exercises and sketching for the poster. Also completing mindfulness exercises in the morning also helped to clear my mind and think about what is needed from me for the poster in class. Doing more of these exercises will help me create more effective outcomes.


Final Poster:

ETHICS POSTER.4 god help us jesus christ ai

Joint Blog

The brief asked for us to include a group blog with all our research source with videos and other useful links we used for our information inside our poster.

Screen Shot 2017-03-27 at 21.24.24.png\


Screen Shot 2017-03-20 at 21.36.49After our discussion about the composition we decided to look at other existing infographics and type layout. Something that we liked the look of was in our research of cut flowers. The type and illustrations were arranged neatly into a grid layout with bold information in the same relating icons. This worked well and we wanted to try and organise our poster in a similar way.

We chose to redesign our lay out hours before presenting. This wasn’t the most sensible idea but we needed to change it we no longer felt the poster was working. We also decided to change the title of the poster from ‘Ethics of Cut Flowers’ to ‘The Secrets Behind Cut Flowers’; we decided to do this because ‘secrets’ makes it seem the information is unknown and should be interesting to learn and discover .

We also decided to include a small summary at the bottom sides of the poster. As we decided from the start we didn’t want to make a bias poster that favoured one side of the subject, but make the viewer make up their own mind.

Here’s is what we redesigned:

ETHICS POSTER.4 god help us jesus christ ai

Group Sharing (Dropbox)

The brief asks for our group to create a digital workspace for us to share our research, sketches and designs. We created a shared dropbox file for use all use.

This was helpful as we could easily share documents between ourselves, especially useful for when we were at home doing work on the brief.

Test Print

Photo 27-03-2017After designing on the computer are poster and illustrations we were happy with it do do a test print. It was vital this was done as we learnt a lot from this print, although we should of done it a lot sooner. We went through our poster design with Sancha and discussed what we liked about the poster and what wasn’t working with it. It looked much different when printed and we could see it as a real poster. The text, information and illustrations looked like they were floating on the page and needed to be anchored down to make the composition of the design work better.


Screen Shot 2017-03-27 at 20.37.23.png

Here is the development of the poster. Each piece of information has its own small illustration to complement it like a usual infographic does. The illustrations also make the poster more engaging for the audience to stop and look at as well as make the information easier to take in and understand.

To make it local for the reader which we have discussed in class before, I had an idea to relate the weight of exported flowers from Kenya to double decker buses, making it easier from people in the area to visualise the scale of the amount.


Building Poster

After researching and developing our group idea we set about designing. It was my job to start illustrating the poster. I went online to find some reference imagery to use, I wanted to make smooth organic illustrations that were bold and simple to understand at a distance and close up.

Here is my design process, as you can see the illustrations of the two women are simple and clear to understand. In this early stages of the design there is a lot that will be changed. I started illustrating the scenery behind the Kenyan woman, but after some group discussions it felt like it was getting to design heavy and we needed to start focusing on the information.

The rest of the group done most of the research in the group and picked out the best facts and figures they thought should be included in the poster. We also started thinking about small illustrations to complement the figures. For example the illustration of Lake Naivasha, from birds eye view map from 2003 to present to show the decrease in the lake depth from flower farming.





Research Cut Flowers


Last year, 19,000 tonnes of flowers were imported into the UK from Kenya, racking up 33,000 tonnes of CO2 emissions.

Over the last 40 years Kenya has become the largest exporter of flowers to Europe. Unfortunately unsustainable farming practices, pollution, habitat loss, declining wildlife numbers and an increased human population have all attributed to the serious problems caused by the flower farm industry in Lake Naivasha.

The farms now cover huge tracts of land alongside the lake and these giant farms pump water directly from the lake into their greenhouses at an alarming rate which is much greater than the lake can replenish itself. Since the start of flower farming the lake has lost four of its five metre water depth.

The lake is further damaged with all the runoff of pesticides and chemicals used to grow these flowers which is drained right back into the lake. The once crystal clear waters have now turned a murky brown due to the toxic runoffs which includes sewage waste from the town.