In what ways does the visual communication/message of the piece meet the needs of the brief?

Our group has created an A2 print poster for the ethical implications of ‘cut flowers’ which describes and visualises the good and bad aspects of these consequences which the brief has asked for.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I would of liked the group to explore more into the ‘early production (where the materials or goods come from and who produces them) all the way through its life cycle of manufacture, use and disposal, to wherever it ends up and the consequences of that’, as we didn’t explore into much detail about these points.

What are the strengths of the visual communication? Why?

I think the strengths lie in the illustration of the design, which is clear and simple for the audience to understand the information we are conveying. The smaller iconic illustrations for our facts also makes it quicker and easier for the audience to take in the information.

What are the weaknesses of the visual communication? Why?

The weakness definitely come from the composition and colour scheme used in the poster. Not enough time was spent looking at existing infographics and poster layout.

How was my time keeping?

As this project was running along side the website design project we had to juggle with how much time was spent on each project, both with different deadlines. I think in the early stages of the project we spent a lot of time on our own individual websites rather than investing more time into the this ethics brief.

However we managed to produce an outcome that explored the cut flower ethical implications and created visualisations which  complimented the information.

How did I use research to generate and develop ideas?

Research was vital in this project as I had no prior knowledge of the cause cut flowers can have on the environment and communities in countries such as Kenya. This brief widened my understanding of the ethical implications which helped with developing ideas on what we wanted to convey through our poster, this was especially difficult as there was equal positive and negative implications from the subject.

How did I use experimentation during the project? How can I make this more effective?

The only experimentation that really took place in the project was a lot of divergent thinking exercises and sketching for the poster. Also completing mindfulness exercises in the morning also helped to clear my mind and think about what is needed from me for the poster in class. Doing more of these exercises will help me create more effective outcomes.


Final Poster:

ETHICS POSTER.4 god help us jesus christ ai


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