Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

Most of this project was completed digitally without the use of much paper wastage, only paper was used in our divergent thinking exercises and brainstorming, then at the end stage when printing.

The brief (client) was also sustainable in a sense as the poster is to inform others about the ethical implications of cut flowers, letting the audience make their own choices of what cut flowers the buy, and hopefully can help sustain cases such as Lake Naivasha ever decreasing depth which also impacts on the local communities and wildlife.

  • In what ways have you considered the ethical implications of your project process and outcomes?

Because this project is specifically looking into the ethics of cut flowers, we had to be conscious of how we present our visualisations and information. This was especially important in the illustrations and illustrating the Kenyan rose farmer against the British florist, we didn’t want to cause any racial offence or discrimination. Both flower farmers are women too, this decision was made due to the facts we discovered about the farmers that 90% are women.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

This project was a definite step forward as a conscious designer especially as this project was targeted at ethics. It widened my knowledge of the conditions and health risks happening to the flower farmers in the third world countries such as Kenya

  • What targets can you make at this point for your work in the future as a socially conscious designer?

To explore other usual everyday things that I come across and see if the cheap price I’m paying for things coms at the expense of others across the world. It was really interesting to see these ethical implications from cut flowers that I had no prior knowledge of before.


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