Monthly Archives: April 2017

Automotive Photographers

Frederic Schlosser

is a renowned automotive photographer, capturing photographs for some of the biggest car companies in the world such as BMW, Audi and Mercedes Benz.

I have seen lots of his work and often get inspired by the shots and angles he uses. The crop he uses also creates interesting and dynamic view angles for the reader, never just  a standard height photograph, he gets down low with the vehicle and captures the smaller details.

GF Williams

As I have a few automotive car shows coming up that I could possibly use as photography for my environment spread, it is useful for me to get a better understanding of the techniques and composition to get interesting and unique shots.



Ideas Before Half Term

Before I go on half term there is a few ideas I have in mind for my Environments brief. I am travelling to Cyprus in the half term so there will be lots of new and interesting things for me to visit and photograph. I have already booked a tour to visit some of Cyprus’ many monasteries which I think will be something that would be worth exploring in a double page spread for environments.

I also have planned a couple of car show events over the few weeks such as Japfest and BHP Performance show at Lydden Hill Race Track. I could create an environment around the cars that I will see and photograph, from one of show cars, drift cars and track cars.


Personality of Type

This was a quick exercise in class we done to see how typefaces can convey different meanings. Here is a list of some known people and our task was to choose a typeface we thought suited the persons personality.

Indesign Recap

Today we done a quick recap of some of the fundamental tools and technique you need to understand for this editorial brief. Firstly we created an A5 document with two pages to create our spread. Then I added 3 columns with a 3mm gutter between.

I then made a text box across the page and filled with place holder text (type≥fill placeholder text). I then made the text to 10pt and resized the text box to the first column. This hid the rest of the type at outside the revised area. I then could shift click on the small red box at the bottom right of the text box, which allowed me to draw out another text box and keep the text flowing.

We also recapped looking at creating drop caps in the text. This was done by selecting the text, opening drop caps and nested styles, (alt + cmd + R) and creating 4 lines for a drop capital.

To create a text wrap around the duck we first went into Photoshop, selected the white background, inverse the selection, went into the paths menu, make work path, double click and create path, then create clipping mask. This was then saved as a photoshop eps and placed into my Indesign document.

Once this was in I resized it, then opened window≥text wrap, I needed to let the software know that there was a clipping mask around the image, this was done by going to the contour options menu≥type>photoshop path. I could then change the offset to effect the text around the object.

I also took off hyphenation on my text, and experimented with Justification (alt + shift + cmd + j) menu. The settings that helped were:

word spacing: 80% – 100% – 133%

letter spacing: -5% – 0% – 5%

glyph scaling: 98% – 100% – 102%




Target Audience

My target audience for this brief are people who are interested in photography, learning about composition and photography techniques, and people who are inspired by photography in magazines.

Screen Shot 2017-04-24 at 11.29.01.pngThe brief states the magazine spread will be 200mm x 200mm per page. I will be designing 4 spreads in total.


What thing feel like (affect) – What relationships, you and objects, places, spaces


Divergent thinking: why we go on trips

  • Photographs
  • Widen our knowledge and research
  • Get us outside
  • Fresh air
  • Away from computers
  • New ideas
  • Have fun
  • Explore
  • Have fun
  • City vs nature (reflection)
  • Break the daily cycle
  • Generating ideas
  • Humans effects on wildlife and nature


The first thing I noticed when making our way to the grass area was the temperature, it was cold outside and the wind made it a lot worse.

Something I noticed was the hard divide between the road and the nature. Only the tops of the trees arched over into the road, like there was an invisible wall blocking it out.

The sound of the leaves is also something I sensed, I had never stopped and listened closely to the soft sound the leaves made when the wind blew them together

I also noticed litter hidden away in the bushes, for example empty beer bottles carelessly dumped outside that were an eye sore in this environment

There was also a cut tree stump in the grass, however it was cut at a strange height and left about 2 feet above ground, upon looking closely this stump also had initials carved out into it.

The feeling of bark on the trees was rough, and I was interested in the comparison between the hardness of the bark and the softness of the leaves.

Thinking about balance senses, at the point I felt like my body was completely balanced and I was in control.

The smell of cut grass was also present outside.

On making my way back from this area I also noticed trees in the car park that I had strangely never noticed before.

This was an interesting exercise to do in this location, as I drive past this spot every week frequently in my car and never consciously stopped and thought about any of the feelings I had today, which is why it is important to explore new things, stop and use #noticing to expand our brains and open ourselves to new thoughts and ideas.

Canteen Exercise

  • the amount of noise created by cutlery
  • the constant mumble of voices and laughter
  • smell of food cooking
  • vibrations from the floor and roof from people walking
  • the London themed street sign for Brook Street
  • the cannonball looking air conditioning vents
  • sense of balance not as centred as outside, due to the range of high and low pitch noises that frequently changed.
  • the bland use of typography on the colleges own posters
  • the glass barrier the windows created from outside blocking the cold


You may always see, but you may not notice