The summer brief asked us to create two double page spreads about any topics that we are interested in; they can both be about the same topic or different. The brief also states no A-sizes. The first thing I done was get a few different magazines I had in my room to start looking at page layout styles and variances, not worrying about the paper size just yet but taking in layouts, image placement, text sizing, titles, page numbers, drop caps, type justification, colour pairings and much more to help me get some ideas forming.
One of the biggest topics I’m interested in is around cars. I have lots of magazines such as Top Gear, Evo and Fast Car which all cover different areas in cars, from supercars, modified cars to hyper cars. There is often a great deal of professional page layouts and photography especially inside Top Gear’s magazine that I often find myself stopping and looking at when reading through. I also have a whole raft of imagery that I can use from my summer break that was orientated around car rallies/shows so I have a lot of content that I would be able to use.
Here are a series of page layouts that I found when going through some of my magazines. The first two show how matching colours in text and imagery can make a spread look more uniform and brings the text closer to the photo and article that it is about. In the first photo the yellow element that runs down the left side, the writers name, and shapes around the smaller photos all have been colour picked from the vehicle in the photo, which really helps bring both pages together (as the yellow car is placed on the opposite page to most of the coloured elements).
The next image shows how titles can work when enlarged and run across both pages. The ‘Bangers & Smash’ spread runs across the gutter, but due to a bold sans serif typeface doesn’t get lost whilst crossing the page. Something I want to try is creating an opening page like this for one of my spreads (not necessary for the brief but this project needs to be thought as a portfolio piece) and will help give me some more experience.
The second image below relates to colour again, flowing the light blue across both pages make the reader know this is a double page spread and the article is one piece rather than two separate units, which is important to keep notice of when designing.
Using a large full size image behind a spread is something that has been successfully been used below. The image of two cars that fills both pages has taken advantage of the white clouds to use as a background for the text above the cars. This is something I have seen a lot in spreads and it can work really well, or look really bad so needs to be done correctly. Often this is down to the background colour and the choice of text colour when there are multiple colours in the background.
The second photo is from Cosmopolitan magazine and is the only spread in the entire magazine that chooses to switch orientation. This juxtaposition over halfway through intrigues the reader and makes them interact with the magazine to turn it to reveal the article. This technique can improve engagement and increase the amount of readers. The use of only two colours through the article also creates an minimalistic and easy to read guide, the use of black and orange combination creates contrast in the text and illustrations works well as there is no need for fancy techniques as this is a quick step by step guide.