Monthly Archives: September 2017


Hand-in date: Tuesday 17th October 2017

Celebrity Deliverables

You are to produce a logo, letterhead, business card and compliment slip. These items are to be of standard size. You will also produce a style guide for your client and this will include instructions as to how the logo, typeface(s) and colour systems are to be used. We would also like you to consider the making or visualising of a promotional item. Again, you will need to research these. You will submit high res digital versions of the branding as a mock up as part of your project work hand-in.

Charity Deliverables

The deliverables are a logo, letterhead, business card and one or two promotional items.

You will submit high res digital versions of the branding as a mock up as part of your project work hand-in. You will be expected to present a well-thought out printed package of the branding for assessment which will also be delivered to your charity as a pitch style “gift”.


Reflections of Own Working Practices

How was my time keeping?

My time keeping was good in this project. There was more than enough time to complete what the brief was asking to a high standard throughout the summer holiday. However now we will be getting lots more briefs and shorter deadlines in HND2 I want to start designing timescales for myself so I have achievable targets to reach my deadlines.

How was my analysis of the brief?

The brief was fairly straight forward in this project, to design two double page spread on a topic I like and not in an A-size with research into existing magazines. I referred to the brief multiple times and looked at the learning outcomes. Having a print out of it at my desk helped me by highlighting the most important parts.

How was my research?

My research went smoothly and I found lots of relevant items that will be seen transferred into my final outcomes. Looking at existing magazines that I had as well as page layouts and techniques on sites such as pinterest help me get a broad understanding of what I wanted to produce.

Also looking into photographers such as David Hockney allowed me to produce and engaging piece of visual communication.

How did I draw conclusions from my research?

I was able to create an engaging photomontage from looking into Hockney’s work. Also designing professional, structured page layouts that worked with my photography. Design techniques such a text wrapping and things like drop caps and subheadings researched from existing magazines is something I transferred into my own work.

How did I use research to generate and develop ideas?

By spending a lot of time researching spread allowed me to generate lots of ideas (mainly through sketching) to find out what works and what doesn’t. This also allowed me to develop spreads by combining said techniques into the layouts.

How did I use evaluations to help with my ideas generation and development?

In this project I used this evaluation sheet and multiple steps through the project, which allowed me to take a step back and look at the work I was producing and think about what needs changing or developing, which really helped along the way and something I will be doing a lot more.

How did I use experimentation during the project? How can I make this more effective?

I experimented with multiple different page layouts and techniques. Also looking into photographers and experimenting with techniques allowed me to use photomontaging to create an effective opening page.

To make this more effectives simply by doing more, finding more ways of experimentation

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I have shown my ‘increased awareness of the history of typography including terminology’ by annotating my type choices and pairings, the contrasting sans serif and serif pairings to show modernity and traditional values.

What parts of the project did I enjoy most? Why was this the case?

I enjoyed photographing my subjects on my travels and mostly enjoyed creating my visual communication in the form of a photomontage. I have never done anything like this before and I really like the outcome achieved through this method. Page layout and editorial design is something I enjoy as a whole.

What parts of the project did I enjoy least? Why was this the case?

Probably writing my articles was the hardest as I wanted to encapsulate some of the

voices that I had read though automotive magazines which were often witty and humorous to read. This took me quite a long time however the articles back up my page layout choices and intended effect.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?

I worked best usually at night when I had time to myself and was in a quiet environment which allowed me to focus and concentrate. Keeping my phone away from me helped avoid distractions as I often find myself loosing momentum when I take a break to check my messages.

What areas inspired me? Why was this the case? How could I follow these up?

I was inspired by looking into typography and type pairings. This allowed me to give meaning through chosen typefaces and not chasing them purely because they look ‘nice’ but actually hold meaning for what they are spelling.

I could follow this up by finding out about more typeface meanings, something that can be transferred to every project that uses typography.

Do I need to develop certain skills? Do I need these now? Or later?

There is always room for development and I’m always looking to develop my skill set. There are so many skills to have in design so I wont be able to develop everything right now, however things like page layout development on top of the existing skills I have now would be good to do.

Good Design


In what other ways have you considered the sustainability of your project process and outcomes?

I first considered sustainability when deciding magazine sizing. No A-sizes were allowed which meant looking for other alternatives away from mainstream published ones. I also thought about paper sizes which would be affected by choice when it came to printing. Choosing a creative review would mean printing on two separate A3 sheets to achieve one spread, however the cosmopolitan magazine that I chose could be printed on one A3 for both pages, saving paper and creating less waste.

Sustainability also came into consideration when it came to printing, especially when test printing. This is a vital part of designing as mistakes missed on screen have another chance to be found before producing final outcomes. Doing this saved me finding mistakes on my final spreads and having to use expensive inks to reprint again, creating more waste.

In what ways have you considered the ethical implications of your project process and outcomes?

Throughout the project it is now normal to have a constant eye for any ethical implications that I may have created. I haven’t based my spreads around people or any cultures/races, especially inside my Rome pieces.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

This is definitely a step forward as it is another brief which I have considered ethical implications which is now a normal thing I have learnt from the first year, especially as it is such an important step it needs to be carried out and altered if there could be any possible issues.

What targets can you make at this point for your work in the future as a socially conscious designer?

To keep evaluating work in the design stage so any ethical/social implications can be changed so no problems can happen.

Evaluation: Visual Communication

In what ways does the visual communication/message of the piece meet the needs of the brief? 

I have met the needs of  the brief in several ways. It stated we were to produce 2 double-page spreads about any we like. I decided to base mine on my travels in the summer break, one trip to Rome and the second a rally to Monaco. I have used all of my own imagery and wording which the brief also asked for and I researched through lots of physical magazines to get my page sizes that the brief also stated could not be A-size. I have also considered these pieces as portfolio pieces and invested a lot of time into my photography and layouts.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief? 

I don’t see how my work has failed to meet the needs of the brief in any way. I referred to the brief numerous times throughout my design stage and produced double page spreads that I’m proud and that suits the brief.

What are the strengths of the visual communication? Why?

I think the strengths of my visual communication definitely lay within my photography. I spent a lot of time researching photographers (something that I am enjoying more and developing my skills in) especially in my trip to Rome where not only have I captured some really nice photos but also used techniques such as photomontage researched from David Hockney to achieve an engaging piece of visual communication.

What are the weaknesses of the visual communication? Why?

I don’t feel I have any major weak points in my visual communication. I spent a lot of time fine tuning my spreads throughout the summer, especially as we had a great deal of time to complete this relatively small brief. Also through test prints I was able to pick out any weakness before printing my final pieces.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

‘Exploring Rome’  was a double page spread that I designed as a guide and similar to a  travel magazine. I can’t see in any ways this could be mis-understood as a spread.

My second ‘Pure Rally Monaco’ spread was designed around automotive magazines such as ‘TopGear’ and ‘Evo’ so in that context I couldn’t see any ways in which they could be mis-understood. I spent time looking into ways that I could have a negative social or ethical impact in these spreads as this is common practice to do so.

In what practical ways could the piece be developed or improved?

I would of liked to investigate into colour theories more and link this into my work as I liked the ideas of colour motifs and subtle links in magazines. When I first experimented with this my spreads looked less professional, so more research could of helped me with this. However I don’t think this has taken away from the strength of my final outcomes.

Also more time into type justifications could have helped me fine tuned the spacing between letters and words which I have tried to change but struggled in some places.

Digital Mock-ups

Below I have created digital mock ups of my work before I send them to print. This gives me an accurate representation of what my final designs would look like, and also helps spot any problems with gutters, bleed and crop marks.

I’m impressed with the spreads I have produced along with the quality of my photography that I have combined in each one. Page layouts is something that I enjoy and like the process to achieve a final outcome, especially when I can do it on something such as travelling which I love and using my own imagery and text throughout.

The next stage is to save my document as a print ready PDF and print a high quality version of photo paper ready to hand in.


Here I was looking into a style that I have seen a few times and really liked the look of. This is using a main block colour over a black and white image and using blending modes such as multiply or overlay to create a dramatic two tone effect.

This is an example I found on pinterest and I wanted to see how I could experiment with the design style into the summer brief. The blue colour over the top of the image has been cut into with bold type, this is nice way of using type inside this style.


Opening Spreads

This wasn’t asked for inside the brief, however with such a long summer break and thinking of portfolio pieces I wanted to create a couple of opening spreads for both subjects I have chosen. This gives me another opportunity to show my page layout, typography and photography skills.

For my Rome travel spread I wanted to use one of my David Hockney inspired shots of the famous colosseum as I feel this is such an engaging shot that I have had a lot of positive comments on, so would work well as an introduction to my main spread.

I placed my photomontage image of the colosseum over the two spreads, there wont be any issues with the gutter as no important information in the photo crosses over the middle. I wanted to leave the image by itself as an opening photo however the blue space at the top right looked too empty which is why I have added the ‘Exploring Rome’ title.

The title is in a type pairing of sans serif and serif. Rome is in a traditional serif typeface as it relates to the rich history Rome holds. ‘Exploring’ is in sans serif as the magazine layout I was aiming for is meant to look contemporary, and the exploration is happening this year, so it is current, this is why the two typefaces pair nicely together.


For my ‘Pure Rally’ spread I wanted to include more imagery of the cars to open up the spread, as I only used two images in my main spread I thought more should be showcased before.

Using my technique of boxing in my layout I started to build my spread by adding my edited photos in. It is important to note that my photography has been taken to Adobe Lightroom to be edited, with a number of changes kept the same thought every photo to keep a consistent colour palette through the spreads.

I feel this opening page works well at representing the rally and has an interesting design style. I have also added a piece of opening text which gives an overview of the subject. This is commonly found in opening spreads to inform the reader of what will be over the next page. Also found beneath this piece of text is the writer/photographers name which I have added also.

Opening Spread Research

I have been thinking of creating opening spreads for each of my spreads. Below are a series of screenshots from pinterest that show opening spreads. Usually a large image is displayed across both pages before a double page spread to showcase what is coming up. This is also often accompanied by a title and short opening sentence.

Designing this before a double  page spread can increase engagement especially with well thought of photography and typography linking to the article. This is something I’d like to try, not asked for by the brief but it does suggest these should be thought of as portfolio pieces.

Indesign – Pure Rally

Starting my Pure Rally spread followed the same steps from the Rome Exploration, creating shapes for photos and text to give me a quick idea of layouts. Using cmd + d on a selected shape allowed me to place in an scale imagery to desired size.

Something I see in a lot of automotive magazines is small captions in the corner of a photo, usually with a humours quote or some cases repeated important information. I wanted to experiment with this as my inspiration has come from magazines such as Top Gear and Evo, both which include light hearted jokes and phrases inside their articles.

I decided on this spread to have a sub heading above the article which in a sentence gives a quick overview of the whole article before the reader begins. In a real published magazine this can be the most important piece which decides if the reader wants to continue reading the rest of the article. This needs to be interesting to engage with the reader, so I added honour to mine:

‘The journey of three lads who underestimated a 1700 mile round rally, the price of tolls, how fast an S5 burns through petrol and the price of a pint in Monaco. 

(And how vital sleep really is…)’

I also discovered in my own experience when something is left unanswered in a subheading it makes you want to continue reading to find out.

Screen Shot 2017-09-22 at 14.06.28

This spread is nearly complete however something feels empty at the bottom right. I feel I could illustrate some icons or infographic to go in the empty space of the photo. I will now start to design some options to go inside this.


As I had in mind to create a travel inspired spread for Rome I wanted to make it look like a guide and something that readers can learn something from. I included a post-it-note style sticker on top of a picture with some light hearted ‘top tips’. Travel magazines are never extremely serious so I wanted to make mine as engaging and fun/entertaining as possible.

This takes aways from any strict formality and makes it feel like a travelling plan (as often post-it-notes are used before travelling to keep track of information) and I feel it works well with the rest of the spread and breaks up a full body of text.

Sept 7th:

In my ‘Pure Rally’ spread I discussed how I thought there was empty space inside a photograph that crossed across my spread. I had the idea of an infographic however I then had the idea of creating a map with a route the rally went on; with each destination labelled on.

Using allowed me to mark each destination on the map and showed me my complete route from London to Monaco, with each stop on the way.

I then got map references online to create a quick vector of the the UK and France as they are the only pieces of the map that were needed. Inside illustrator I made a vector trace from the map, overlaid the route that I created and used the pen tool to replicate the route with a small stroke.

The outcome works really well at fits perfectly in the empty space. It also shows the scale and journey we undertook to reach our destination. I like the design of this which works with the rest of the page layout and design.