Category Archives: Creavity

Digital Mock Ups

We created a couple of digital mock ups of our ideas for something to show the client when we present our work, so they have an idea what to expect from us and have a solid visual to go by.

Here a some screenshots of the groups designs, following the ‘Miss Fruit’ idea we had.


We then as a group presented our ideas to the Andrew from PW.  We discussed our thoughts behind the idea, and what our outcome could look like if he decided to choose our designs. It was clear that he liked the idea behind it and was humoured by some of other ideas for example the strawberry in the barbers and a banana on a sun bed.


Andrew said he liked the idea of ‘the journey’ which I would want to focus on in the next stage of designing. He said to keep in theme of the original work we have presented but to now go off individually and start our own designs for this brief.


Developing Ideas

Here our are first couple of sketches in our group. The first group is what we wanted to be illustrated as design for the ‘Miss World Pageant’, where all the fruit would be on stage, each one would have a sash which would be on their representing country. There is also a world map that would be behind them with paths from each country coming to England, showing the path they travel to the factory.

This idea hopefully will engage with the factory workers, and make them feel their job is less tedious and that they apart of one of the most important stages in the fruits journey by looking after them and making them look nice.

Brainstorming Ideas

In our group we decided to start brainstorming its of different ideas that we had to use to help boost the morale of the staff. We wanted to do this as the overall message back from the factory trip was that the workers seemed unhappy due to the tedious nature of their work, and the surroundings of their workplace were also dull and sterile.

Here is our ideas on a mind map:img_4567Our group came up with a lot of different ideas that could of worked however one idea stood out the most to us. This idea was to humanise the fruit and show the workers how far the fruit has travelled, making it seem more precious and making the workers have more care when handling it. We then came up with idea if the fruit were in a similar ‘Miss World Pageant’ where each piece of fruit would represent the country it has came from. With this idea we developed it more, we thought about the process in the factory and how it could relate to our idea. For example we thought the UV Rays that sterilise the fruit could be a tanning salon, and where the strawberries tops are cut off that would be designed as a barber shop.

We thought this idea could really make the workers develop another perspective on the fruit, and using a humorous way of illustrating the fruit in different scenarios could make the workers happier and boost their overall morale.



Ethics & Sustainability

There are a few points I want to make about the ethics and sustainability for the PW project. First is to not talk town to the employees and belittle them, especially using illustrated designs that could represent a country.

Sustainability is a big issue within the factory. This is due to some of the ridiculous guidelines that the supermarkets want from the factory, for instance how much of the top of a strawberry can be cut off, ect. However the main issue of the brief is to help stop the waste which I want to help with. As a designer for future work sustainability is a key thing that I must consider with future clients, and not design for companies that are having a negative impact on the world and my future.

Adjective Task

We were all given a random word from an adjective generation and were also given an image of something that would be found in the factory, from fruits to the workers. I was given the adjective skilled and the fruit kiwi.


Skilled New Zealander

Health benefits – smoothie drink

animation title – kiwi that learns things through his journey – personify

^ series of shorts, different fruit with different animated stories and behaviours

This exercise at first seemed a little strange, but it was interesting to see how many different pathways for ideas it opened for me just from this small exercise.

Reading Week

Top Tips for Socially Responsible Designers:


A lot of designers do not know where they stand on their ethics, as a designer you should have clear ethics set out that you believe in and follow these through your work and practice.


When you jump into the design industry you will be expected to put your believes and ethics behind you and you will need to decide if this is acceptable or not for you, or become a a socially responsible designer.


You need to understand what happens in the industry that you will be involved in. For example graphic design is creating ‘mountains of waste, reinforcing negative stereotypes, polluting the air and water and encouraging wasteful spending’. It can have a destructive effect on the environment that you need to understand before choosing your cause.


Socially responsible designers understand that meaningful design projects happen when there is authentic engagement with the clients and target audience, they can both offer expert insights into the problem at hand, making you create a successful solution.


Ask your clients to review your work that is in progress so they can liaise with you to help build the perfect solution for the given brief


A good tip to help build on your solution is to get enough insight from the client and put yourself in the audiences mindset, this will help you achieve your outcome close to the given brief.


You need to evaluate your work and think what effect or consequences it will have on the environment and the world. Is your work aligned with your ethics as a socially responsible designer?


Designers also consider a teams group size and demographic, these team members can be from many different fields such as graphic designers, architects, illustrators, photographers, videographers, ect.) Everyone will all have different methods and offer there own perspectives on the given subject which will help divergent thinking to achieve successful outcomes for the task at hand.


Keeping track of your work is important to sustain yourself as a successful designer. It is easy to lose track when you get lost in the design aspect, so always stop and evaluate your work and the message that it is portraying, always keeping your ethics in mind.


Use social media as an advantage to promote your work and yourself as a socially responsible designer. However responsible designers understand the importance of of compiling the work into case studies that can convey a story through their projects, which allows others to learn and expand their knowledge and offer insights in other ways.


It is often thought that you cannot make a living as a designer by sticking to your ethics and having a voice in what work you choose to undertake, however refusing to do work that compromises your beliefs can often bring you more work and not less as more potential clients can see that you actually have a voice in what you do, which is often lost in current design practices.


Noah Scallin: ‘The Life of a Socially Conscious Designer’ and ‘Making a Difference and Making a Living’

‘Anatomy of the Socially Responsible Designer’ by Andrew Shea

Divergent Thinking

In this lesson we learn about divergent thinking. This means thinking of lots of ideas quickly and not thinking deeply about them and whether or not they would even work.

Firstly we looked at these quotes:

“There is nothing so dangerous as an idea when it is the only one you have”Emile Chartier

“The best way to have a good idea is to have lots of ideas”Linus Pauiling

These quotes both show that you are limiting yourself to a very confined idea if you have no others to compare it against. Usually your first idea won’t be as good as the next that follow and if your only idea fails you have nothing left. Also getting lots of ideas early, you can sometimes merge them into one solid idea.


This exercise was to look at improvements to an object.

Ring (90 seconds)

Size changeable, GPS tracker, Flotation Device, Heart rate monitor, Distress Light, Body Temperature, Wifi Hotspot, Invisibility.

Ice Skate (90 seconds)

Speakers, leaves glowing trail, lights, speed setting, suspension, self balancing, sat nav, auto pilot, changes colour, go pro attached, usb charging, flying, can skate on all floors.

Even if the ideas seemed stupid or even magical we were told to include them, for instance flying ice skates are obviously not possible, but it’s the idea going down on paper that we can get more ideas from.

Panda (5 minutes using noun generator):

Teddy, pet, rug, coat, mascot, football, stuffed decoration, trophy, transport, scarf

After we learnt about divergent thinking and done a few exercises we then progressed to convergent thinking, this helped us look at our ideas and see what could work and what wouldn’t.

Our task to learn about this was to think of as many ideas that music could be used to help people stay safer in Tonbridge town.

Divergent thinking (10 minutes)

When a train arrives music is played – Streets that are monitored on CCTV have soothing music playing – Busses and Taxis all have a recognisable song playing when nearby – If a police officer is nearly music changes – Music that syncs with weather so people can be aware of weather warning – At night music that can be used to calm people.

Convergent thinking

The idea I thought could actually work is using music at night to calm people. This wouldn’t cost a lot to do as speakers can be dotted around the town at busy locations at night and linked to play the same soothing music. It would be relatively easy to make and setup.

Health and Safety: speakers would have to be quietened at night so people, especially children don’t have a disturbed sleep, or speakers near residential areas can be switched off after a certain time.



Shoe Tower

Our first task as a group in HND1 was to build a tower using only shoes that we had brought in. The challenge was who could build the tallest and most elegant tower that stood freely.

There were a few things I learnt from this task. The first was to listen to all of your teams views and ideas. At first we tried simply stacking the shoes (top two photos) however this didn’t look elegant and soon collapsed. We then discussed some ideas and rebuild the tower, putting shoes in the holes of others to form struts which looked better and was much stronger. We also used this method at the top to give the tower its elegance.

I also learnt from this lesson that failure is a good thing, and first ideas aren’t always going to work so trial and error is a must in finding something that works; this can be applied to design work, where fast intelligent failure using divergent thinking can help you get lots of ideas that you can then work from and build upon.

Listen to Something Different

One of our creative tasks was to write two different music choices of our own and put them face down on a table and pick someone else’s. The songs I was given were:

1. Mary J Blige ft. Jay Z –  Can’t Knock The Hustle

2. Macklemore – Same Love

I hadn’t heard the first song before which was surprising as I quite like Jay Z’s music but I hadn’t yet heard this song. The second song was one that I hadn’t heard before and it was quite interesting; upon first listening I didn’t understand the lyrics of the song and what it was about. However when I watched the video for it I understood that the Same Love was about couples of the same sex and it made me think about same sex couples in a different perspective from listening to the lyrics.

Creative Tasks

Task One:  State why you feel your photos are about Modernity and why you think an Impressionist if he or she were here today would use your topic.

impressionism picturesI think an impressionist would use the topic of my pictures if they were here today as they show modernity which is what the Impressionists wanted to paint. The picture of the ABC Cinema demolition shows destruction of the past and now becoming modern. The shard also shows modernity as it is the largest newly built skyscraper. I could link my third picture to Gustave Caillebotte – Paris Street, Rainy Day as he painted a street in Paris and I believe an impressionist would paint the town centre as it does show modernity.


After looking at the two pictures side by side I found it quite interesting how coincidently my picture also features a lamppost which divides the image up, however not like it does in Caillebotte’s painting where the lamppost makes a golden section.

Task Two: find compliment colours from anywhere (real life, magazines, blogs)


Task Three: Look at shadows and describe what colours are actually in them. Try to take photos but these may not show the colours as well as you would hope.