Category Archives: End of Year Brief

Type Poster Evaluation

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Undertake any small typographic project that you think will show off your skills. You may use imagery but typography must be the significant part.

I have decided to create a typographic poster that includes imagery in my final piece for this brief. It meets the need of the brief by showing my skills in typography, as I have chosen to create a hand rendered brushed letterforms to create a type poster. I really like the uniqueness of the type as it is my own and wont be reproduced by a typeface on the computer. I also think a strength in the type is the small grunge effects that the brush created, creating an aged rustic look. My time keeping for this brief went well, I had time to research and create mark making pages to help me before my design.



Logo Evaluation

Compulsory –There will be a logo speed working workshop. You will create several ideas for one logo (possibly two – you will be advised on the day) and work this up towards a final as much as you can in the time allocated.

Screen Shot 2017-06-04 at 18.30.54.pngI have met the needs of this brief by creating an effective engaging logo for ‘Design Volunteers’. I’m pleased with my outcome for the brief in the slotted 2 hours we had been allowed for it. I used thumbnail sketches to quickly get down rough ideas which really helped a lot before going onto the computer. The strengths lay within the top logo design, where I have incorporated my own hand illustration that links to volunteering and holding a pencil relating to design. I would of liked to experiment with some colour however I didn’t have a lot of time to experiment with it. Using research into volunteering which gave a lot of imagery of hands gave me the idea to incorporate one into my logo. I liked this short timed brief as it was like a real life scenario in a design studio.

Scanning + Digitalise

Here I have scanned my brushed lettering into photoshop using a flatbed scanner. I thought this would be good to do as I can clean up inconsistencies in letter spacing and sizes. Using curves I changed the levels of brightness and contrast, making the letters appearing much richer and blacker. I then erased some of the dark patches of paper and selected the black with the magic want and went to select>select similar to select all the black on the page.

You can see the difference in colour contrast between the two images below:

I then copied this onto my main poster, using an image I captured from the trip to London for the Russian Revolution exhibition. I wanted to mask a piece of the image in front of the image, in this case the car to include the type and imagery together.

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I used the pen tool to select the area to make a mask to hide my typography with. Here you can see this finished piece. I have chosen to use digital typeface between the two brushed words to make a contrast between the roughness of the brushed letters and clean strokes of the script typeface.

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I’m happy with the finished piece knowing that effort went into creating the brushed letters and they will be my own unique letterforms. It is a technique I enjoyed and would like to practice more of as really nice, interesting effects can be achieved from it.

Alien Type Evaluation

‘You decide what they are trying to say – but your designs must work in terms of a human film audience understanding the translation reveal at the end of the film. You must base your designs on having explored a variety of non-Latin letterforms, goldsmiths and printers marks and other sign and symbol systems.’

Screen Shot 2017-06-04 at 17.52.45I struggled at the start of this brief, at first I hated the thought of what it was asking for, however I had the choice of this brief or another memorial one. However I thought I would try this one after researching for the other one, this wasted a bit of time which I was annoyed about but I’m glad I changed my mind.

I like the thought behind my design decisions for my alien type. Creating sketches and looking into non-latin letterforms and symbols such as arabic writing and Zapf Dingbats helped me come away from trying to make letterforms but symbols instead. I have mocked up the type in a classically linked crop field, as the circular design was inspired by this. This was my least favourite brief out of them all and I allocated myself the least time for it, however I’m happy with the outcome. If I were to do it again I think I would experiment with more abstract shapes to create a really engaging design.

Alien Type – Digital

Here is my digitalised version of my sketches for the alien type brief. I wanted to use different circle designs for each letter to make the type more interesting . Using a variety of tools in illustrator including the rotate, reflect and shapes to build each circle.

I used a grid inside illustrator and a box to make sure my letters were evenly spaced and the same height and width, this allowed me to keep consistency in my typeface.

Because the idea of this typeface was inspired by crop circles I wanted to create a mock up of the type on a crop field to relate the outcome back to the outcome of the brief which was type inside an alien movie.

I didn’t want to make the type to obvious or completely understandable as I wanted there to be some reasoning behind the letterforms.

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I like how it looks on this photoshop version with the letterforms, it looks interesting and you would want to find out more what it says.

The word spelled is ‘death’ giving the aliens a sinister message to the humans in the film. Each circle represents a point of each letters, so if you connect them together you can find the message, that can be translated at the end of the film.

Brushed Lettering

A technique I found when researching brushed lettering was using 4 guides ( help create an even and structured look to letterforms, the 4 guides represent ascender line, x height, baseline and descended line. I found this really useful as it helped keep consistency in my work.

I wanted to find a short inspirational quote to use for this small brief. I came across the phrase ‘learn then earn’ which I thought was a clever play on the two words closely linked together. I liked the effect the brush gave to letters, especially on the last ‘N’ where the brush was quite dry but gave a really nice effect.


Mark Making

I want to use Indian ink to create some interesting brushed letterforms for my poster. Creating a page of mark making allowed me to experimented with different brush styles, flow of ink and just allow me to get to grips with how the ink acts. Making different sized strokes, letterforms and allowing the ink to run out to create a dry brushed effect were all things I tried. I used standard paint brushes of different sizes, pieces of cardboard straight and rolled up. This was definitely useful exercise to do before going into creating whole words with this technique.

My Own Brief: Typographic Project

I have chosen to undertake the third brief which is the small typographic project that shows your skills in the area. As I have two other briefs to juggle in  the short space of time I don’t think it will be sensible to undertake a detailed time-consuming piece as I can see myself being tied down by it near the deadline.

Something I have researched and like the look of is brushed lettering/typography, especially looking into works by Alison Carmichael and Mika Melvas.

My brief:

To create a typography poster using a inspirational quote experimenting with brushed lettering using a variety of different tools to create effect. Using digital applications to scan type into, experiment with type and photography (type being the significant part)


Design Volunteers – Digital Design

I opened up my image inside illustrator and began to use the pen tool to create a line illustration of my hand and pencil. I used a medium stroke and wanted to keep the illustration as simple as possible, keeping it to outlines only.

I used a bold sans serif typeface (Gotham Ultra) in caps for the ‘design part’ and a script flowing typeface for volunteers (stinkonthedeath). A technique I experimented with is offsetting the path (creating a thick outline around each letter) which I then cut put from ‘design’ using pathfinder, creating a simple cut out effect linking the two words together.

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Here is my finished logo for Design Volunteers. I’m happy with my design process and final outcome within the timeframe and I believe is a suitable solution for the brief.

Screen Shot 2017-05-30 at 13.12.49This is my second digital illustration from my sketches. This idea was based on a pen tool that all designers will be familiar with. I wanted to create something like a trophy or reward that I think I have achieved. Using a mix of sans serif and serif typeface to link modern and traditional techniques for design.

I like the thought behind this design however I feel the design featured above is a lot stronger for what the brief is asking for.

Colour could be easily incorporated into each design,  a lot of imagery surrounding the idea of volunteering features a lot of colours to show diversity and support from everyone.

Design Volunteers – Sketches

IMG_6331.JPGWe had two hours to come up with a logo idea for ‘Design Volunteers’. Firstly I wanted to create some sketches for the logo before going onto the computer, this was really helpful to do as it let me quickly explore all the ideas I had roughly without spending too much time on them and not worrying about accuracy like I would have on the computer.

Keeping the idea of design and volunteer I thought of all the imagery that surrounds them:

Design: pens, pencils, computers, adobe applications, pen tool ect.

Volunteer: hand raised, hands together, hearts, check box, IMG_6300.JPG

So I decided to combine the two together. I wanted to create a raised hand holding a pen/pencil to show the aspect of volunteering and also offering design work.

I decided to use my own reference imagery and take photos of my own hand using holding a pencil. Not only did it give me control of how I wanted it to look but also avoid using online reference imagery.