How was my time keeping?
I feel my time keeping was as it usually is, I kept in the time frame of the briefs requirements for the final outcome and carrying out relevant research.
How was my analysis of the brief?
I struggled understanding the briefs requirements at first as I was unsure of the phrase provotype and what if it needed to be functional, reproducible etc, however as more lessons went past it became clearer for me to understand.
How was my research?
I had previously carried out a lot of research especially for this photography module in the Science and Magic brief, such as history of typography and artist research. Looking into still life photography (Edward Weston still life Pepper) was helpful to look at to get inspiration for my own photos of the fruit and veg, and capturing the feeling I wanted when editing.
How did I draw conclusions from my research?
Finding out compositions and photography effects helped me create photos that conveyed loneliness and sadness for the audience in my images. Researching on editing software such as Lightroom also helped me.
How did I use research to generate and develop ideas?
Again looking into still life photography was a particular help as it helped me understand how to capture photography of still objects in every day life in an engaging way.
How did I use evaluations to help with my ideas generation and development?
Evaluating my work throughout the project, especially in the mini displays such as my Lorraine Leeson West meets East helped me to discover what I needed to do to create an engaging interesting display.
How did I use experimentation during the project? How can I make this more effective?
I would of liked to experiment more with photography in this project to have different pathways to explore, however the group was particular set out on what we needed to produce.
In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?
I have referenced the learning outcomes along the way to make sure I am achieving them. with frequent reference to them to make sure I am on task.
What parts of the project did I enjoy most? Why was this the case?
I enjoyed the photography and editing the most as it was interesting to create something interesting out of mundane vegetables that aren’t usually of any significance to us.
What parts of the project did I enjoy least? Why was this the case?
Trying to co-create in a group that had poor communication inside and problems arising between a couple of people lowered the group morale. I know I will certainly be working with other designers in the professional field however I would hope situations like this would be handled like adults.
At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?
I worked best when I was at home concentrating on editing my photos, I also preferred working with the group outside the main class as it was often loud and hard to concentrate with all the background noise. Making use of HE area/libary will ensure I work well at all times.
What areas inspired me? Why was this the case? How could I follow these up?
I am going to be looking into more still life and other areas of photography that will inspire me to make the ordinary more engaging.
What areas were challenging or difficult? Why was this the case?
Creating something that the whole group agreed on, and finding out what skills each member could offer to the table, due to poor communication and effort again.
How can I go about developing and improving the parts I found difficult?
Trying to delegate jobs to individuals could help to get work done. I felt like someone needed to take charge of the group however nobody wanted to take this role, especially as we are in a group of different ages/year groups.
Do I need to develop certain skills? Do I need these now? Or later?
I think I have been well rounded in my design skills for this project. I would always like to improve typography skills and appropriate use of them, as well as my photography research and experimental work.
Any other points?
*Final Thoughts post
In what ways does the visual communication/message of the piece meet the needs of the brief?
I believe we met the needs of the brief as we co-created a conversation starter that was engaging, thought provoking. Including graphic elements and photography which was my learning module in this project.
In what ways does the visual communication/message of the piece fail to meet the needs of the brief?
I dont feel like we have failed to meet the needs of the brief however a more engaging provotype that could be interacted by groups could help to start more conversations and be more memorable for the audience.
What are the strengths of the visual communication? Why?
I think the strengths lay within the photography of the project. I especially took a lot of time in my photographic work and decided to create a design campaign which was spoken highly of in the group feedback. Combined with the typography and photos I created something that looked professional and communicated what I wanted for the audience to feel and takeaway with them.
What are the weaknesses of the visual communication? Why?
The weakness I feel would be creating a more interactive piece of work. We failed to do this in out outcomes due to a lack of communication and effort from some members in the group so we didnt have enough time to discuss and develop an idea that we could take further.
In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.
Possibly to be misunderstood as rotting fruit/veg rather than wonky at a glance. This could be due to the fact the vegetables we found weren’t the most beautiful looking skin wise (not shape) with some brown marks etc which was hard to photoshop out. However with the typography pairing I wouldnt of thought this could be misunderstood easily and we had no feedback of misunderstanding.
In what practical ways could the piece be developed or improved?
Again I would have to say more interactivity for the audience. I would also like to extend my of photography with more vegetables, photography, type and facts as this could create a nice mini campaign for people to remember.
Here are the final outcomes for the groups project x topic of Food:
(awaiting digital file to upload of Misfits chopping board)
Some of the feedback stated that they wanted more information to read and perhaps more posters. I wanted to build on the positive feedback I had for my original poster, I had an idea of creating a mini campaign of wonky veg, similar to the ‘inglorious’ fruit and veg campaign that was designed in France.
I wanted to use my photography skills to capture the wonky veg and create the campaign describing the veg with a small fact/piece of information under.
Using Lightroom again I edited my imagery to the same effect previously to keep consistency then transferred them into photoshop to add the typography.
I hope describing the vegetables helps the audience engage with our display and realise that these misfitting vegetables should not be ignore but embraced for their individuality. My design skills I believe have helped me create this campaign in a way that people will want to look at and read the information, creating an effective provotype.
After researching into infographics and ways of presenting our topic we came across this design below. We all really liked it, thought it was engaging made good use of typography and photography as well as using strong colour ways.
We decided to create something based of this image as it worked so well we could build on it for our provotype.
Beth planned out this guide for how we can present the fruit and veg along with the facts. Rupert took the fruit and veg away and to arrange them and photograph it for the project.
I’m conscious of the learning outcomes and I know I need to produce some of my own photography so I have told the group I am going to work on a small campaign with some of my own photography to go alongside this work.
Here is our canteen display. As you can see below the poster that I designed surrounded by the wonky veg found myself and the group. I like how the audience can engage with the vegetables and see real examples that they can even pick up and feel, showing them that these are just vegetables despite their appearance. I also believe that my poster is an effective use of photography and design to portray the message I intended (creating sadness and sympathy for the vegetables)
“Use of veg if interactive, draws audience in, catches their attention – ” Very visual ” – Raises awareness of the issues around food wastage – ” Encourages more people to buy wonky veg and fruit ” – Communicates the message well ” Seeing the fruit/veg on display makes you realise it can still be consumed ” The food grabs the audience’s attention ” Makes you aware of the food that we waste ” Good fact sheets, very informing ” Good project name – the ‘misfits’
IMPORVEMENTS: ” More facts/info (make sure all facts are there at the start as they didn’t turn up till 11am) ” More photos of even more ‘wonky’ or ‘ugly’ veg and fruit ” More prompts for facts ” More positive suggestions ” Doesn’t say enough about the issues surrounding food wastage ” More details and information about sustainability ” Further information to be read/take away ” More facts/fact sheets ” Larger display ” Fruit and veg didn’t match the mis-shaped veg we spoke about ” Food could be more unusual ” Hang posters up in supermarkets/around the college ” Show how the foods can still be used to make meals despite the deformities ” Use more props, such as bin lids to make the veg look more ‘wasted’ ” Images of piles of waste produced each year/month/week/day ” Compare it to normal fruit/veg
Before setting up the canteen display it was appropriate for myself to carry out a risk assessment that could possibly effect any one from the public viewing the display. We have nothing hanging up so there was no possibility of anything falling off, our table is set to be holding all of our veg and a poster.
We wanted to use a table so people can look at and feel the vegetables, even for some college students who are disabled and use wheelchairs.
Lightroom is a very powerful piece of editing software. It allows the user to change all manner of things about the photos settings, including the exposure, if a photo is slightly overexposed you can change it, as well as the hue saturation and luminance of individual colours which is really useful.
I wanted a slightly contrasting grittier feel to the imagery to make the vegetables look ‘sad’ and ‘lonely’. By upping the contrast, experimenting with clarity creating a dramatic effect.
Using Lighroom I am also able to copy edit settings over to other photos creating a consistent feel to the images.
After editing my images it was now time to start adding some typography and some information. The group had decided to have a main poster surrounded by the vegetables in the canteen display. I took it upon myself to photograph the veg as my learning outcomes are based around photography module.
I came up with the name misfits when photographing the wonky veg, as I felt these are the ones that have been outcasted from the rest, making them misfits. I feel this title will also create sympathy from the audience pairing nicely with the style and editing of photography.
This is my poster for the groups display for the canteen. This will go on the table with the wonky veg.
Here is the raw imagery straight from my DSLR of the wonky veg that I found. After looking at still life photography, especially Edward Weston’s still life photography of the bell pepper and other fruit and vegetables.
I wanted to create an overcast light on the fruit, showing the fruit in a spotlight and creating a shadow. This creates a sense of unknowing and creates a feeling of loneliness and sadness, which I wanted to create to make the audience feel sympathy for these vegetables as these are the ones that are wasted.
My next step will be to bring these photos inside Lightroom to start editing them and create a consistent feel across them.