Category Archives: Type Tour

Final Poster

This is my completed poster design for the Type Tour poster for Bexhill:

(Evaluation below)

type tour print rhys watts.jpg


Poster Evaluation

I think my final outcome for my poster design meets the needs of the brief by advertising the typographic walk for Bexhill in an engaging and interesting way. The photograph I took features bold colours are there is hand painted pieces of type inside the image of ‘love’. I have used text behind a part of the image to make an interesting part of the poster that my target audience, designers from all ages and professions and people interested in typography. The photo is quirky and eye catching which I hope would be enough to stand out from others. I have also done a lot of investigation to type pairings, something that I believe is really important in design, especially as a poster. The typography is used is clean set, and the contrast between the slab serif and sans serif should be something designers pick up on.

If I done this project again I would spend more time looking at more historical aspects of Bexhill, I would of like to done some more research on it before the trip so I could have an idea of what things could be photographed to grasp the historic aspect of Bexhill.

The strengths of my design definitely lay within the imagery used. Everyone I have showed the photograph to have all commented positively about it, which was one of the reasons I decided to use it as my main image for the poster. Strengths I believe also come from the typography used and the composition I have investigated.

Using the ‘Z’ layout’ through this design which is a well known compositional technique to improve the layout of design that I have researched previously. It also fits into the Fibonacci Spiral; the spiral runs from the top left of the poster, going through the top date, through the flamingo then to the bottom information.

One of the weakness from the visual communication of my design if not showing enough of the historically rich area of Bexhill. I would of like to feature images of this in the poster, or maybe experimented with multiple photos as one poster. However i’m still happy with the final outcome as it shows found type can be found anywhere in the environment.

I believe my time keeping in this project was very good. I believe blogging about the trip to Tonbridge, researching and divergent thinking tasks helped my to get my ideas for the poster fairly quickly, I also feel I done enough research for this project to achieve what I have produced. The design process at first was a struggle, as finding images that would work with digital typography and work well as a poster.

Poster Design

This is another poster design using one of my favourite photos from the Bexhill Trip. The colours are really vibrant and I believe would stand out really well as a the cover image for the poster. The photo all some typography inside, the word love is repeatedly painted on some of the objects in the garden, which I think fits in well with its surroundings.

Here is my process on creating the poster, this was created on Photoshop as I had an idea of putting some of the text behind pieces of the image which is easier to do using Photoshops tool set. Firstly I set up my A3 document, then imported my picture into it and scaled it to the size I wanted, bearing in mind composition and the photo quality when enlarging. The heading for the poster ‘Bexhill’ was getting lost in the background when using a black/white colour, so I used black fill and lowered the opacity to help the text stand out against the image.

I wanted to use a serif typeface for ‘Bexhill’, it is called an ‘ancient town’ and I wanted to keep this history behind it by using a traditional typeface such as Minion Pro/Times. However keeping the target audience in mind I wanted a contrast using sans serif for the smaller bits of information, such as the date and website information.

Something that I wanted to do to make the poster more interesting and engaging is using the flamingo sculpture in the photo to come in front of the date at the top of the poster. I done this by selecting the flamingo with the pen tool, making a layer via copy, and putting my text between the two layers creating this effect. I wasn’t sure on the typeface in contrast with my sans serif typeface so I experimented with a few others and I came to like this thin slab serif typeface, which was in keeping with my serif idea to keep the historic feel, but also now communicates a more modern look which my target audience will be looking out for.

Bexhill Type Tour Poster

This was my first digital poster for the Bexhill Type Tour. After going through my photos I chose a few to plan out what could work as a poster design. Here is one attempt:

I used photoshop to edit the image as there was a line of rope from a boat in the sky that I wanted to remove using the clone stamp tool and patch tool. When taking the photos of the boat I took into consideration the composition, thinking about rule of thirds and how I could use the typography from the boat in my design. With all poster designs that I do I like to put all the information that needs to go on at once, so I have the building blocks to use.

I wanted to experiment with different type pairings that work together. The example here that I have used is Minion Pro and Avenir. The contrast between the serif and sans serif works well together and makes a bold, interesting title for the poster.

The only thing I don’t feel works with this design is the colours, I feel it looks washed out and slightly dull from the greyish colours the pebbles and sea create in the background. I want to experiment further with some more of my images and make something that really stands out.

Type Tour Poster Audience

The audience for my type tour poster is aimed at the design community, from design students like myself, people who are interested in typography, all the way to design professionals of all ages. I have used a thin slab serif typeface to keep the history of Bexhill   in mind, however it is more modern than a traditional serif typeface so it is more aimed at the target audience.

The colours and design are in keeping with the target audience. The bold colours will attract designers and creatives, the use of the flamingo sculpture coming into the text should also make it more interesting for people to stop and look at what the poster is actually about.


Bexhill Trip

After looking at Peter Blake’s exhibition of Alphabet, Letters & Numbers we set of around Bexhill to find found type for our Type Tour Posters. There was a lot of interesting places to look for typography in the environment, from the coastline, second hand shops to old pubs. Here is a selection of my photographs from the trip:

Some photos that I thought could work really well as a poster design is the ‘Old Town Preservation Society’ boat that was on the beach. I really like how that image works and the serif typeface and illustration on the side of it is also really interesting.

One of the most boldest photos that I took on the trip was of a garden on the seafront, packed with dynamic, colourful found objects

Peter Blake

At the De La Warr Pavilion there was an exhibition on Peter Blake’s:

 Alphabets, Letters & Numbers

Blake, often quoted as ‘the godfather of British pop art’, said his passion for the alphabet started at Gravesend School of Art, where he had a solid understanding of Graphic Design, but progressed onto painting. He mixed this together and created stunning letterforms. He has created several alphabets ‘related to his enduring interest in childhood innocence and nostalgia, and Victorian and Edwardian graphic illustration’ (

Some of the alphabets are really interesting. I specifically like the found type alphabets such as ‘Alphabet 20’ which looks like found type from house names. The use of 2D and 3D alphabets is something I was aware of. I read that Blake is ‘an obsessive collector ephemera… frequently involves the incorporation of objects from his collections into his artworks’.

Something else that Blake had done that was also caught my eye was his collage work:

dsc_0203These collages don’t only feature different typographic styles but also cut out images for example on the ‘A’ board there was pictures of angels, apples and alligators. Blake also made a  complete alphabet from objects that begin with the corresponding letter which was also interesting to see.

This was all primary research, not only for the Type Tour poster but I could also take inspiration from this for my Zine project.

Below are all of my photos from the exhibition, I think this has really gave me lots of ideas that I can now experiment with for my Zine:

Experimental Type Exercise

In this lesson we experimented with different type forms, looking at negative/positive space by tracing over parts of letters confining them to square boxes. I liked finding out more about the different parts of each letter, for example the counters. It was also interesting how legible the letters were even when we have only took a small part of each letter. Below is the process that I undertook to complete this by hand:

From doing this exercise it gave me a few different poster ideas for my current project. I could use parts of letters on Illustrator and use clipping masks to crop my images into the shapes created.

Here is something quickly created on Illustrator of what I could create:

I have also done a digital copy of the exercise above. Using Illustrator again and clipping masks I confined letters to boxes creating the same effect. It is a lot cleaner looking than before however I enjoyed the process doing by hand and actually tracing over each letters shape.

As you can see the type is instantly recognisable even though I have isolated a lot of each letter. I could also use this techniques in my zine as I think it is really effective at grabbing attention as it’s different to standard typography.

Composition and Layout

Composition and layout is a vital part of any poster design and is needed to achieve a professional looking poster which is correctly structured.

Here is a selection of poster designs that correcty use compositional techniques to create a properly structures piece.

Rule of Thirds & Golden Section:

The rule of thirds and golden section both follow the same principles, that anything that lands on the grid created should be a important information, and the vital parts fall on the cross sections. The rule of thirds grid is based on dividing the poster/design into 9 sections, the golden section does the same but based on a mathematical equation rather than simply thirds.

‘Z’ Layout

Often found in film posters, Z layout is as it sounds, designs that follow the shape of a ‘Z’ where usually the important information in text is at the top, crossing through a main image and then another line of text or title at the bottom. This is a simple but effective technique for creating a solid composition that works.

Golden Spiral/ Fibonacci Spiral

This is based on the route the human eye takes when looking at a poster, this is a tried and testing method for design and photography. Information that passed through the spiral is of importance, and the end of the spiral lands on either the main information or title.





Tonbridge Type Tour

Here is a quick attempt I done for a type tour poster of Tonbridge to help me get a better understanding of what I have to create for the Bexhill task. This was created on illustrator using my own photo from the walk, and experimenting with different typefaces and layouts.

Screen Shot 2016-10-18 at 17.41.23.pngCarrying out this task also helped my get back into using Illustrators functions after a long time without using it, and was a good exercise to refresh my memory of the application

This poster isn’t what I aim to achieve in the project but just a small task I set myself to help my understanding.