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Evaluation Science and Magic

Evaluation and Reflection:

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

My outcome meets the needs of the brief by producing a double page spread researched from Nautilus and NewScientist’s style, and I have chosen an option of photography, researched many pathways into this such as the history, developments, debates and culture to produce an image I believe helps the narrative of the article to be understood by the ordinary person, and not being to literal.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

As I initially referred to the brief a lot at the start because I wasn’t certain of the pathway I was going to take I developed a good understanding of what was needed from me. I dont see how I have failed to meet the needs of this brief.

What are the strengths of the visual communication? Why?

The strengths lay within my research and development of my photographic skills to produce an image using new found skills. The light trails I feel is the best part of the project that I am happy with and flows well with my double page spread.

What are the weaknesses of the visual communication? Why?

I feel the weakness lay within my type and image combination. However from looking into NewScientist and Nautilus there isn’t anything to adventurous when it came down to mixing type and imagery. I didn’t want my spread to look out of place for a science magazine and wanted to create similar feel and layout in my work.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

People could mis-understand the image without reading into the article, thinking it is about traffic etc. However the brief stated to not be too literal in my work which I haven’t been so I believe it works well with my article.

In what practical ways could the piece be developed or improved?

Improving photographic skills by more practice would allow me to create high quality imagery to use next time. I will push myself in project X to deliver professional level images for the brief.

2) Good Design? Evaluation

In what other ways have you considered the sustainability of your project process and outcomes? 

Juggling two quite large projects hasn’t granted me a great deal of time to think about sustainability as much I would have liked. However one thing that I did realise through this project especially with charity work is emailing clients and the saving on paper ink showing lots of variations in my work.

In what ways have you considered the ethical implications of your project process and outcomes?

Because my article is about conspiracy theories I didn’t want to offend anyone affected by any of the theories,  I had some ideas about scientists being held hostage however I didn’t feel this was appropriate so I left this idea.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I think it is another step forward as I have completed another 2 briefs as a socially conscious designer. It is always good to have more and more practice to develop my skills and improve my knowledge as a socially conscious designer.

What targets can you make at this point for your work in the future as a socially conscious designer?

Think more about sustainability in the early stages of my work and apply this when I am developing and evaluate my work in this respect.

3) Reflection of own working practices:

How was my time keeping?

My time keeping wasnt great as I had a hard time deciding what option to choose which wasted a lot of time for me in this project. Also having a loss of a family member set me back a bit to jump back into the flow of my work.

How was my analysis of the brief?

As I looked at it a lot at the beginning to decipher what it was actually asking of me allowed me to develop a good understanding of what I needed to do.

How was my research?

My research was strong in this project and it was what crucially allowed me to produced what I have done. Without researching I would of never came up with this idea and find techniques to do so.

How did I draw conclusions from my research?

Looking into conspiracy theories gave me a lot of divergent ideas to work from and start to develop. Without researching this I would have had no idea what I was going to photograph to stand aside my article.

How did I use research to generate and develop ideas?

By using information especially from Youtube videos and news articles I could understand what the conspiracy theories were and this allowed me to generate lots of outcomes and pathways I could explore.

How did I use evaluations to help with my ideas generation and development?

Using ethical evaluations on my work I ruled out any potentially that could cause offence of unease in the reader.

How did I use experimentation during the project? How can I make this more effective?

I experimented with sketching and illustration on computer to allow me to freely generate ideas and not be too precious over them. I also experimented with photography techniques such as light painting my car.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time? 

“Developed an understanding of different historical approaches to photography and the historical and cultural debates relevant to the medium”. + Developed a knowledge of technological developments in photography.  + Created practical work relating to various concepts and genres of photography. – These elements of the brief I have completed the best, I have developed a large understanding of historical approaches to photography and created practical work derived from my research. I can improve this next time by making sure I always refer to the learning outcomes so I can cover as many as possible to the best of my ability.

What parts of the project did I enjoy most? Why was this the case?

The best part was having a project with a dedicated medium to experiment in. Photography was really fun to go outside and start experimenting. There are also so many parts to the camera it was enjoyable to explore all of these and find out what all the parts do and the effect they can have on a picture.

What parts of the project did I enjoy least? Why was this the case?

I usually dislike researching however this topic was quite interesting and a conspiracy theory I feel I could believe in.  If I had to choose a part I enjoyed the least it would probably be building the spread as I enjoyed the rest a lot more.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?

I worked the best when isolated, when experimenting with my camera I allowed myself time to myself to get to grips with the camera, learn the settings and produce imagery I was happy with.

What areas inspired me? Why was this the case? How could I follow these up?

Looking at photographers like David Wallace inspired me a lot, as one day I would love to produce the quality of work he does.

What areas were challenging or difficult?  Why was this the case?

Learning camera settings such as exposure, shutter speed and aperture was a lot of information to take on and learn however I managed to learn this now and feel much more confident shooting in manual mode and coming away from the easier auto mode.

How can I go about developing and improving the parts I found difficult?

Practice again is vital,  going out and shooting more photos in different environments will help me learn the camera more.

Do I need to develop certain skills? Do I need these now? Or later?

Developing my knowledge of the camera is something that needs to be done now as I have project x coming up with I will need to use photography for in this.

Final Photo Edits

Below are my two final edit photos capturing Light trails for my options brief looking into science and magic. I have been in a bit of dilemma on which photo I will use on my double page spread. I feel the first photo is better in technical terms and my skill as a photographer however it doesn’t communicate what I was after. I feel the light trails behind the trees may be misinterpreted for something else. The second photo has clear car light trials featuring the grid of the fencing in the foreground looking through. I discussed with Sancha about this in the photo but it could also be decoded as the energy grid, the public looking through the fencing being shut out of the conspiracy of free energy relating to the article I have chosen.

I am happy with how my experimantion has turnt out and I have successfully captured car light trails which was my main objective. I also believe I have used good compositional technique such as the rule of thirds to create a pleasing photo for the viewer. The image I have produced isn’t ‘too literal’ which the brief stated it shouldn’t be, however I have said my reasoning for my work, the relationship between light and energy, and the light trails have a element of speed to them, suggesting they are out of our control. The article being ‘The search for cold fusion and its conspiracy theories’ I wanted to also relate it to global warming, how we would of certainly conquered it if a free energy source would have been viable around Nikola Tessla’s time, but the conspiracy’s surrounding this may be true.

This is Not a…

In class lesson learning about ideology we watched a short video called ‘This is not a chair’. In the video it discussed what else a chair is, it is not only a chair it is also many other different things, such as a sculpture (art) and even medical history, a chair designed to relieve symptoms from arthritis.

This was an interesting video as it showed me how drastically people opinions and beliefs of things such as everyday objects, like the chair.


This is not a crucifix, this is a..

Hope, sacrifice, religion, jewellery, story, journey, conflict, death, deterrent, exorcism, blessing.

The thing that I felt has changed in me since this class is thinking of all the consequences objects have been through to get to their final stages, especially from the wood from the chair sourced by slaves etc, the journey it has being shipped and finally arriving to a workman. Everyday items have their own story and shouldn’t simply be taken at face value.

Thumbnail Ideas

Here is a couple of quick thumbnail sketches for the Science brief. I am looking at choosing the Alchemy for the fuel age: The search for cold fusion and its conspiracy theories.

The conspiracy theories I have researched is the deaths of scientists after there discoveries and equipment and work notes seized / destroyed by governments such as the FBI to protect profits for fossil fuel companies.

The idea of having someone in a ‘gun in mouth’ pose with the gun replaced with a fuel pump is one of my ideas that I think could work well. This relates to people using fossil fuels basically killing themselves, adding to pollution and the overarching problem of global warming, This could also be a scientist illustrated showing their deaths (conspiracy theory) by the oil companies.

The second is literally having a scientist held hostage, I had ideas of files being deleted for free energy/destroying their work before their death.

Will Bradley

Will Bradley was an illustrator and artist during the Art Nouveau period, his work aesthetically drew heavily from the Arts and Craft movement and Japanese block printing.

The video below shows a comprehensive slideshow of his work.


Printing and graphic arts underwent rapid changes in the United States in the late ninetieth century. Bradley took ideas from the arts and crafts movement, art nouveau and Japanese designs.

Will Bradley relates to art nouveau because he used flowing natural curves in his designs. He also used whiplash curves which had also been born from the art nouveau movement which resembled curves form a crack of a whip.

His main work was for magazines, designing both covers and interiors. Bradley also designed posters for publishers and other companies, often of fashionable women in natural surroundings.

Colour lithography for printing large scale posters were being rapidly improved which created a rapid poster craze throughout the United States.


A striking, high contrast poster using black, red, and the white of the paper. The bicycle club logo is repeated in a pattern to create a background, with cycling silhouettes ibradley_1_lgn the foreground. The thin white spaces between the different figures help to separate and define them.

The eye is drawn to the bright red areas, so Bradley has used this to highlight the most important things like the cyclists and dates. The font of the text is thick and straight, making the already very rigid composition more solid.

The softer wing logos in the background are more delicate, helping to soften the piece a little.

This poster (right) is more flowing and smooth, using the stylish whiplash curves and organic decoration prevalent in Art Nouveau. The scene depicted is less direct with what it is advertising, instead being a beautiful scene to attract viewer attention.

The contrast in detail and texture makes the image pop, with the densely lined hair and plants sitting right next to the block coloured skin and background. Many of the curls and curves spiral in towards the woman who is the focus of the image, drawing you in.

Again, important points like the first letters of words are highlighted to make it easier and quicker to read and absorb information from the poster. The simple plant decoration in the corner fills what would otherwise be white space, preventing distraction from the actual content.

Poster for The Chap Book 1895

The chapbook was a magazine that often featured illustrations such as this one. The large, smooth shapes with vivid colour are reminiscent of Japanese woodblock prints, a common influence to Art Nouveau design. Smooth and powerful curves also flow through the image, making it feel organic and lively.

The garments the two figures wear bloom out like flowers, inspiring thoughts of plants and the natural world. The areas with the most detail are the platters of fruit, and through drawing the eye towards them attention is also brought to the faces of those carrying them. Their subtle smiles could perhaps be to intrigue you and make you wonder their thoughts.

Screen Shot 2017-11-16 at 14.41.38.pngThe Modern Poster 1895

This poster uses minimal colour to avoid distraction from the intense pattern of the peacocks feathers, with their syncopated curves typical to Art Nouveau. Animals and plants were commonly depicted in design from this movement.

The little variation in colour near the top helps divide the image into the body and tail, their styles being quite different. Abstract curves in the top right draw more attention to the detailed head of the peacock, and thus the start of the title above its head (THE MODERN POSTER). Little plant motifs are again used in the blank space in the text box to fill it and avoid attention being drawn to its blankness.

Negative Space

I have recently been discovering some effective uses of negative space in logo design. This can be an engaging design technique, incorporating letterforms and illustrations can help combine the context of the brand into the logo.

Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the “real” subject of an image. (

Below are some discovered on pinterest:


Banksy Existing Branding

I thought it would be wise to see how Banksy has currently branded himself before. The only branding element on this website currently is the elephant and rocket stencil. He has been known to use the other two as ‘tags’ underneath his work. I could incorporate some of these elements in my design work, however I am going to come away from the classic spray paint effect and make Banksy look more sophisticated with elements of who he is and what he does inside my work.

The top logo and the elephant can both be used as a stencil which relates to his process. I would like to experiment with keeping my branding of the artist also usable as a stencil. I have an idea of a ‘die cut’ business card usable as a stencil that could be used for him to mark his work, as well as contact information on the back.