Category Archives: Uncategorized

Invictus Racing

This live brief was brought to us by Lightmaker, it had previously been a real working brief that they had been given. Invictus Games is a multi-sport games event where people with disabilities can compete, particularly with injured members of the armed forces.

‘Invictus Games Racing is a collaboration between the Invictus Games Foundation and James Holder – co founder of the Superdry clothing brand.’

Adapting high performance racing cars allowing disabled people to become racing drivers and compete in an event.

The live site is https://www.invictusgamesracing.com

Noting down important colours inside this: green, grey and black.


 

I started to develop my site on Indesign as I wasn’t comfortable using applications such as Muse, especially as this was more about the ideas on what we could produce rather than the accessibility of the site.

I used photoshop to edit some of the photos we were provided. Using hue/saturation and masking I could change the colour of the cars photographed to anything. I changed car decals to green, layered the Invictus branding on top to give a realistic look.

Here is my opening homepage. As you can see I have changed the look of the car, from the red elements which have been turned green to keep in mind the colour schemes wanting to be used. The sun strip of the car has also been changed by myself inside photohoshop to add the branding, from Jaguar to Invictus. I have also added the I AM branding to the front strip, using the warp tool I could wrap the branding to the shape of the car.

The ideas I had was to include a 360 degree VR experience for computer and mobile devices that would have a live feed of the racetrack when in motion, and previous saved races where they could watch highlights from the track.

I also wanted to include live behind the scenes. The whole idea was to create something that would bring visitors back to the website and I feel if they had a way of getting insights into the workshop, pitstop and drivers that would be something unique for them to revisit.

Please click below to open my full PDF website that I have created for this brief:

Invictus Racing

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FMP Proposal​

 

My client is Adapted UK, a modified automotive community, featuring car photography and promotional items such as vinyl stickers. I created this brand a couple of years ago and have now slowly built up to 10 thousand followers on the main social media platform used which is Instagram and would like to now build on top of this foundation and create a stronger, more rounded brand. I would like to produce ephemera for the brand such as magazine spreads including photography and a new platform for a website and shop combination. My aim for completing this project is making awareness for the car community and the brand, if I can do this I believe I will have been successful.

I intend to research heavily into magazine design so I can design something new and unique in my design work that will be memorable and make people want to pick it up and read the content inside. Likewise with photography as I believe a good use of photography (including composition, quality and editing) is just as vital as the layout and design of the page.

I would also like to look into mobile app design for extermination creating an application that could be used by the community to discuss, share and shop.

My target audience will be aged 16-30 with a strong male bias (Instagram insights) with an interest in the automotive world. I will keep this in mind when designing as this will have an influence on layout, typography and use of colour. I do not want to disregard female viewers from the brand and I want to create it open for anyone to be able to pick up and appreciate the cars themselves, the photography and presentation of the page.

Risk Assesement

Before setting up the canteen display it was appropriate for myself to carry out a risk assessment that could possibly effect any one from the public viewing the display. We have nothing hanging up so there was no possibility of anything falling off, our table is set to be holding all of our veg and a poster.

We wanted to use a table so people can look at and feel the vegetables, even for some college students who are disabled and use wheelchairs.

 

National Gallery

There was some really interesting paintings and artwork inside the national gallery. There are a few I took particular interest in:

The paintings by Canaletto (1697 – 1768) of Venice took my interest as I had visited there only a month before in December and had seen all the sights in his paintings on display. He had captured Venice perfectly in his paintings and gave me the same feeling of when I visited, although being around 290 years prior to my visit. The city has not changed since then, a reason many people including myself visited as it has been frozen in time.

Sublime:

IMG_1124

Inglorious Fruit & Vegetables Campaign

http://metro.co.uk/2015/05/19/intermarche-campaign-celebrating-ugly-fruit-and-veg-is-brilliant-5204782/

ugly-fruit

‘Marcel Worldwide created the campaign for Intermarché, France’s third largest supermarket chain, to address the issue of food waste’. This is a campaign that I have seen prior to this project. It is a really memorable and and engaging set of design posters making use of consistent design styles such as typography and layout, and even colour coordinated text to match the subject which also works really well.

I would like to create something like this however not as clean as this style. The perfect white background I feel is to clinical looking, I would like to photograph the vegetables in more of a dramatic lighting.

 

West Meets East – Class Display

IMG_1043.jpgHere is my display for my given piece of artwork of West Meets East by Lorraine Leeson. The objective of this task was to give ways on which we can develop our presentation for our provotypes for our final project x topic. This helped me as it gave me a chance to see how quickly I could find research and develop something that could be displayed to the rest of the class. My first idea was to print the imagery and create a billboard type stand to show how it was displayed in the real world. However I was unsuccessful with this so it was propped up against my laptop with imagery of the billboard in south east London.

I also had to develop my exhibition label, I decided to include photos on mine of the development of the artwork as I thought this was useful for the class to see.  The exhibition labels on moodle showed how creative they can be, and for our final project x provotype I think we should develop something engaging the audience can take.

FEEDBACK:

In what ways is information clear?

  • large images
  • broken up paragraphs, more helpful to read
  • beautifully coloured imagery
  • making the image big
  • all useful information]

Improvements?

  • interactivity
  • a video
  • something the audience could do

From my feedback sheet I score most in the 4. very easy column (17 votes) and the rest in the 3. ok but could develop section.

I will take on this advice for the upcoming display in the canteen.

Evaluation Science and Magic

Evaluation and Reflection:

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

My outcome meets the needs of the brief by producing a double page spread researched from Nautilus and NewScientist’s style, and I have chosen an option of photography, researched many pathways into this such as the history, developments, debates and culture to produce an image I believe helps the narrative of the article to be understood by the ordinary person, and not being to literal.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

As I initially referred to the brief a lot at the start because I wasn’t certain of the pathway I was going to take I developed a good understanding of what was needed from me. I dont see how I have failed to meet the needs of this brief.

What are the strengths of the visual communication? Why?

The strengths lay within my research and development of my photographic skills to produce an image using new found skills. The light trails I feel is the best part of the project that I am happy with and flows well with my double page spread.

What are the weaknesses of the visual communication? Why?

I feel the weakness lay within my type and image combination. However from looking into NewScientist and Nautilus there isn’t anything to adventurous when it came down to mixing type and imagery. I didn’t want my spread to look out of place for a science magazine and wanted to create similar feel and layout in my work.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

People could mis-understand the image without reading into the article, thinking it is about traffic etc. However the brief stated to not be too literal in my work which I haven’t been so I believe it works well with my article.

In what practical ways could the piece be developed or improved?

Improving photographic skills by more practice would allow me to create high quality imagery to use next time. I will push myself in project X to deliver professional level images for the brief.

2) Good Design? Evaluation

In what other ways have you considered the sustainability of your project process and outcomes? 

Juggling two quite large projects hasn’t granted me a great deal of time to think about sustainability as much I would have liked. However one thing that I did realise through this project especially with charity work is emailing clients and the saving on paper ink showing lots of variations in my work.

In what ways have you considered the ethical implications of your project process and outcomes?

Because my article is about conspiracy theories I didn’t want to offend anyone affected by any of the theories,  I had some ideas about scientists being held hostage however I didn’t feel this was appropriate so I left this idea.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I think it is another step forward as I have completed another 2 briefs as a socially conscious designer. It is always good to have more and more practice to develop my skills and improve my knowledge as a socially conscious designer.

What targets can you make at this point for your work in the future as a socially conscious designer?

Think more about sustainability in the early stages of my work and apply this when I am developing and evaluate my work in this respect.

3) Reflection of own working practices:

How was my time keeping?

My time keeping wasnt great as I had a hard time deciding what option to choose which wasted a lot of time for me in this project. Also having a loss of a family member set me back a bit to jump back into the flow of my work.

How was my analysis of the brief?

As I looked at it a lot at the beginning to decipher what it was actually asking of me allowed me to develop a good understanding of what I needed to do.

How was my research?

My research was strong in this project and it was what crucially allowed me to produced what I have done. Without researching I would of never came up with this idea and find techniques to do so.

How did I draw conclusions from my research?

Looking into conspiracy theories gave me a lot of divergent ideas to work from and start to develop. Without researching this I would have had no idea what I was going to photograph to stand aside my article.

How did I use research to generate and develop ideas?

By using information especially from Youtube videos and news articles I could understand what the conspiracy theories were and this allowed me to generate lots of outcomes and pathways I could explore.

How did I use evaluations to help with my ideas generation and development?

Using ethical evaluations on my work I ruled out any potentially that could cause offence of unease in the reader.

How did I use experimentation during the project? How can I make this more effective?

I experimented with sketching and illustration on computer to allow me to freely generate ideas and not be too precious over them. I also experimented with photography techniques such as light painting my car.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time? 

“Developed an understanding of different historical approaches to photography and the historical and cultural debates relevant to the medium”. + Developed a knowledge of technological developments in photography.  + Created practical work relating to various concepts and genres of photography. – These elements of the brief I have completed the best, I have developed a large understanding of historical approaches to photography and created practical work derived from my research. I can improve this next time by making sure I always refer to the learning outcomes so I can cover as many as possible to the best of my ability.

What parts of the project did I enjoy most? Why was this the case?

The best part was having a project with a dedicated medium to experiment in. Photography was really fun to go outside and start experimenting. There are also so many parts to the camera it was enjoyable to explore all of these and find out what all the parts do and the effect they can have on a picture.

What parts of the project did I enjoy least? Why was this the case?

I usually dislike researching however this topic was quite interesting and a conspiracy theory I feel I could believe in.  If I had to choose a part I enjoyed the least it would probably be building the spread as I enjoyed the rest a lot more.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?

I worked the best when isolated, when experimenting with my camera I allowed myself time to myself to get to grips with the camera, learn the settings and produce imagery I was happy with.

What areas inspired me? Why was this the case? How could I follow these up?

Looking at photographers like David Wallace inspired me a lot, as one day I would love to produce the quality of work he does.

What areas were challenging or difficult?  Why was this the case?

Learning camera settings such as exposure, shutter speed and aperture was a lot of information to take on and learn however I managed to learn this now and feel much more confident shooting in manual mode and coming away from the easier auto mode.

How can I go about developing and improving the parts I found difficult?

Practice again is vital,  going out and shooting more photos in different environments will help me learn the camera more.

Do I need to develop certain skills? Do I need these now? Or later?

Developing my knowledge of the camera is something that needs to be done now as I have project x coming up with I will need to use photography for in this.

Final Photo Edits

Below are my two final edit photos capturing Light trails for my options brief looking into science and magic. I have been in a bit of dilemma on which photo I will use on my double page spread. I feel the first photo is better in technical terms and my skill as a photographer however it doesn’t communicate what I was after. I feel the light trails behind the trees may be misinterpreted for something else. The second photo has clear car light trials featuring the grid of the fencing in the foreground looking through. I discussed with Sancha about this in the photo but it could also be decoded as the energy grid, the public looking through the fencing being shut out of the conspiracy of free energy relating to the article I have chosen.

I am happy with how my experimantion has turnt out and I have successfully captured car light trails which was my main objective. I also believe I have used good compositional technique such as the rule of thirds to create a pleasing photo for the viewer. The image I have produced isn’t ‘too literal’ which the brief stated it shouldn’t be, however I have said my reasoning for my work, the relationship between light and energy, and the light trails have a element of speed to them, suggesting they are out of our control. The article being ‘The search for cold fusion and its conspiracy theories’ I wanted to also relate it to global warming, how we would of certainly conquered it if a free energy source would have been viable around Nikola Tessla’s time, but the conspiracy’s surrounding this may be true.

This is Not a…

https://www.youtube.com/watch?v=MurjslsVJuo&t=1s

In class lesson learning about ideology we watched a short video called ‘This is not a chair’. In the video it discussed what else a chair is, it is not only a chair it is also many other different things, such as a sculpture (art) and even medical history, a chair designed to relieve symptoms from arthritis.

This was an interesting video as it showed me how drastically people opinions and beliefs of things such as everyday objects, like the chair.

Crucifix:

This is not a crucifix, this is a..

Hope, sacrifice, religion, jewellery, story, journey, conflict, death, deterrent, exorcism, blessing.

The thing that I felt has changed in me since this class is thinking of all the consequences objects have been through to get to their final stages, especially from the wood from the chair sourced by slaves etc, the journey it has being shipped and finally arriving to a workman. Everyday items have their own story and shouldn’t simply be taken at face value.