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Evaluation and Reflection:

Please find below three sets of evaluation questions to consider at the end of your project and write up in your blog.

You should also check on these throughout the process of your project as this will help you to develop ideas and problem-solve issues before it is too late (ie: the end of the project!)

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

For the FMP we had to create our own proposal of what we would like our brief to be. I wanted to create magazine spreads with a specific interest in quality automotive photography inside, as well as an application and store. I feel I have achieved all of these things, especially from the use of post production editing in my photos to achieve a desired feel.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I dont believe I failed in any way to meet the brief as I had a good idea from the beginning of the pieces I would like to create. I have also managed to produce all of my items that I stated in my proposal.

What are the strengths of the visual communication? Why?

My strengths are in my photography and page layout. I spent a lot of  time post production editing my work inside photoshop and lightroom and indesign. I feel post production of photos is very important and spending time achieving desired looks and consistency helps create a professional mode of working and the finished items look a higher quality.

What are the weaknesses of the visual communication? Why?

The weaknesses I feel sit within  my app. However I dont see this as a bad thing as it is one of my first attempts creating an application inside Indesign using digital publishing tool set. I’m proud of what I have created an the amount of interactivity I have made inside it, I would like to try more of this on software designed specifically for mobile app design.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

I don’t see how people could mis-understand my work. The audience would be mainly men targeted between 16-30. Both my zines feature front covers with an exterior or interior car shot, making it quite obvious what contents lay within. They could possibly not realise that it is specifically about modified automotive zine from the interior picture but this would be a very slim chance.

In what practical ways could the piece be developed or improved?

A lot more time invested into the app design. Looking into paper types to use, recyclable, double sided photo paper, perhaps a greater insight to zine packs that dont use plastic bags, as this could be an environmental issue if mass produced to a large audience.

2) Good Design? Evaluation

Please note you are asked to describe and make analysis of your thoughts and actions about the topics below. If you have been able to act upon your considerations of Good Design you should give reasons for your design decisions. If you have not been able to act upon your considerations, nevertheless give reasons for this and reflect upon your thoughts about the actions you would have liked to have taken further. Honest evaluations are required as this reflection is to help you move forward.

In what other ways have you considered the sustainability of your project process and outcomes?

I looked into paper types that are recyclable and from sustainable sources. Also I have looked at zine packs made from paper/card instead of plastic, however I found these would not be as suitable in the areas they would be handed out (eg. shows and events outside in rain)

In what ways have you considered the ethical implications of your project process and outcomes?

I haven’t had to think about ethical implications too much in this project, mainly as I am not uses any photos of people or writing any information about anyone. Cars are a subject that cant really create any ethical impactions.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

This project has been an improvement as a socially conscious as it has been another successful project in respect to looking into sustainability and ethical issues. It is another project that has made me think of these issues only adding to my knowledge of this subject.

What targets can you make at this point for your work in the future as a socially conscious designer?

Keep on going, carrying out the same thought processes and recognising what being a socially conscious designer is.

3) Reflection of own working practices:

Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.

How was my time keeping?

This project started around the same time the charity branding project was released. I spent a lot more time on that at the beginning due to the deadline being a lot sooner. However I feel I managed to balance both and work on both together keeping my time well.

How was my analysis of the brief?

This project was a little different as I had my own proposal/brief to follow however I have analysed what I wanted to achieve and produced them in my finals.

How was my research?

I have previously done a lot of research into page layout and photographers so I only done small amounts on this project to refresh myself. I struggled finding applications to research that had a similar story to mine, however it was useful to look at existing social media giants like Facebook and instagram.

How did I draw conclusions from my research?

Page layouts that work and could still be effective when scaled down to my zine size definitely stemmed from my research, as well as the idea to create zine packs as a promotional item.

How did I use evaluations to help with my ideas generation and development?

By evaluating my work as I went through helped me take a step back and see what was working and what wasnt. Having a meeting with light maker also helped me evaluate my work from another designers perspective which was really helpful.

How did I use experimentation during the project? How can I make this more effective?

I experimented with digital publishing in this project which I wasnt too confident in. To make this more effective I could of researched into software designed for app production.

What parts of the project did I enjoy most? Why was this the case?

Creating my zine was really interesting as I could see myself using these as a real piece of ephemera to use as promotion for my car page. creating a net and cutting to create a foldable zine was also enjoyable.

What parts of the project did I enjoy least? Why was this the case?

The app design, mainly because I struggled a lot in the beginning using the software.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?

I worked best at home whilst in a quiet envrionment. I feel this helps me concentrate on my work and I can be experimental in my work and not feel people can judge my experimentation when I am designing.

What areas inspired me? Why was this the case? How could I follow these up?

The zines inspired me the most. I would like to produce more of these as they are simple and interactive for the audience to quickly pick up, flick through and get a feel for a certain event.

What areas were challenging or difficult?  Why was this the case?

As said before the app was the most challenging purely from my lack of experience in this field. More practice and research will help me in the future

Do I need to develop certain skills? Do I need these now? Or later?

Designing mobile app will be a skill i’d love to develop further however this is not critical at the stage I am at and can be a skill for me to learn later.

Any other points?

A throughly enjoyable project that allows you to develop and spend time on something that you love, and would like to progress into as a career pathway.


Final Zine – Edition 2

Here are all the digital copy of my zine spreads from the second edition of the zine I designed.

Post Production Editing

Most, if not all, my photography work all goes through a set of post production techniques I have developed throughout the years. This has really helped me find consistency in my work and really helps me narrow down compositional techniques.

I have been using Lightroom for a while now, it allows me to alter things like exposure, brightness and contrast. It is a powerful piece of software that can even allow you to change the hue, saturation and luminosity of individual colors, in my case I used this to change the mute the color of the grass slightly.

Using sharpening and clarity helps me to make my images ‘pop’ from their background. I use clarity as a brush, and paint on elements that I believe should stand out. Clarity emphasizes texture and sharpens the image. I have also leant that the eye is drawn to sharp objects in photography. I have also experimented with vignette to create a depth of field drawing the audience into the subject, usually in the middle. This also helped me create a moodiness to my photos achieving my desired look.

BHP Show

On the May Day bank holiday I travelled to Lydden Hill, it was hosting BHP show. I decided to visit this event to gather more content for my zine. I feel the zines are quite short to only do one for the fmp. I also think it will help show consistency in my photography and editorial design, so creating two different issues will help convey this.

It was one of the hottest bank holidays on record and it has shown me that shooting in direct sunlight was really challenging. Here are a few of my shots from the show, the first ones unedited and the second set are edited on Lightroom.

Invictus Racing

This live brief was brought to us by Lightmaker, it had previously been a real working brief that they had been given. Invictus Games is a multi-sport games event where people with disabilities can compete, particularly with injured members of the armed forces.

‘Invictus Games Racing is a collaboration between the Invictus Games Foundation and James Holder – co founder of the Superdry clothing brand.’

Adapting high performance racing cars allowing disabled people to become racing drivers and compete in an event.

The live site is

Noting down important colours inside this: green, grey and black.


I started to develop my site on Indesign as I wasn’t comfortable using applications such as Muse, especially as this was more about the ideas on what we could produce rather than the accessibility of the site.

I used photoshop to edit some of the photos we were provided. Using hue/saturation and masking I could change the colour of the cars photographed to anything. I changed car decals to green, layered the Invictus branding on top to give a realistic look.

Here is my opening homepage. As you can see I have changed the look of the car, from the red elements which have been turned green to keep in mind the colour schemes wanting to be used. The sun strip of the car has also been changed by myself inside photohoshop to add the branding, from Jaguar to Invictus. I have also added the I AM branding to the front strip, using the warp tool I could wrap the branding to the shape of the car.

The ideas I had was to include a 360 degree VR experience for computer and mobile devices that would have a live feed of the racetrack when in motion, and previous saved races where they could watch highlights from the track.

I also wanted to include live behind the scenes. The whole idea was to create something that would bring visitors back to the website and I feel if they had a way of getting insights into the workshop, pitstop and drivers that would be something unique for them to revisit.

Please click below to open my full PDF website that I have created for this brief:

Invictus Racing

FMP Proposal​


My client is Adapted UK, a modified automotive community, featuring car photography and promotional items such as vinyl stickers. I created this brand a couple of years ago and have now slowly built up to 10 thousand followers on the main social media platform used which is Instagram and would like to now build on top of this foundation and create a stronger, more rounded brand. I would like to produce ephemera for the brand such as magazine spreads including photography and a new platform for a website and shop combination. My aim for completing this project is making awareness for the car community and the brand, if I can do this I believe I will have been successful.

I intend to research heavily into magazine design so I can design something new and unique in my design work that will be memorable and make people want to pick it up and read the content inside. Likewise with photography as I believe a good use of photography (including composition, quality and editing) is just as vital as the layout and design of the page.

I would also like to look into mobile app design for experimentation creating an application that could be used by the community to discuss, share and shop.

My target audience will be aged 16-30 with a strong male bias (Instagram insights) with an interest in the automotive world. I will keep this in mind when designing as this will have an influence on layout, typography and use of colour. I do not want to disregard female viewers from the brand and I want to create it open for anyone to be able to pick up and appreciate the cars themselves, the photography and presentation of the page.

Risk Assesement

Before setting up the canteen display it was appropriate for myself to carry out a risk assessment that could possibly effect any one from the public viewing the display. We have nothing hanging up so there was no possibility of anything falling off, our table is set to be holding all of our veg and a poster.

We wanted to use a table so people can look at and feel the vegetables, even for some college students who are disabled and use wheelchairs.


National Gallery

There was some really interesting paintings and artwork inside the national gallery. There are a few I took particular interest in:

The paintings by Canaletto (1697 – 1768) of Venice took my interest as I had visited there only a month before in December and had seen all the sights in his paintings on display. He had captured Venice perfectly in his paintings and gave me the same feeling of when I visited, although being around 290 years prior to my visit. The city has not changed since then, a reason many people including myself visited as it has been frozen in time.



Inglorious Fruit & Vegetables Campaign


‘Marcel Worldwide created the campaign for Intermarché, France’s third largest supermarket chain, to address the issue of food waste’. This is a campaign that I have seen prior to this project. It is a really memorable and and engaging set of design posters making use of consistent design styles such as typography and layout, and even colour coordinated text to match the subject which also works really well.

I would like to create something like this however not as clean as this style. The perfect white background I feel is to clinical looking, I would like to photograph the vegetables in more of a dramatic lighting.


West Meets East – Class Display

IMG_1043.jpgHere is my display for my given piece of artwork of West Meets East by Lorraine Leeson. The objective of this task was to give ways on which we can develop our presentation for our provotypes for our final project x topic. This helped me as it gave me a chance to see how quickly I could find research and develop something that could be displayed to the rest of the class. My first idea was to print the imagery and create a billboard type stand to show how it was displayed in the real world. However I was unsuccessful with this so it was propped up against my laptop with imagery of the billboard in south east London.

I also had to develop my exhibition label, I decided to include photos on mine of the development of the artwork as I thought this was useful for the class to see.  The exhibition labels on moodle showed how creative they can be, and for our final project x provotype I think we should develop something engaging the audience can take.


In what ways is information clear?

  • large images
  • broken up paragraphs, more helpful to read
  • beautifully coloured imagery
  • making the image big
  • all useful information]


  • interactivity
  • a video
  • something the audience could do

From my feedback sheet I score most in the 4. very easy column (17 votes) and the rest in the 3. ok but could develop section.

I will take on this advice for the upcoming display in the canteen.